All Posts Tagged Tag: ‘Marissa Mayer’

This Isn’t Really How Yahoo Expects To Compete In Search Is It?

Yahoo held a conference call on Tuesday to discuss its Q1 earnings. Over the course of the call, CEO Marissa Mayer said a lot about search in her prepared remarks before talking about the subject even more in the Q&A session. It turns out that she was apparently alluding to an actual product the company is building, which would aim …

Read More

Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of …

Read More

Yahoo Sheds Light On Search Performance, Future

Yahoo reported is Q1 financial results on Tuesday with revenues of $1.04 billion, down from $1.08 billion from the same period last year. The company missed on the bottom line and on net revenue, but the search business has clearly received a major injection of new life thanks to the company’s partnership with Mozilla. The company reported an increase in …

Read More

Yahoo Could Still Drop Microsoft Soon

Last week, Yahoo and Microsoft announced that they have reworked the terms of their search partnership after extending a deadline for coming to new terms. This followed speculation that Yahoo could put an end to the companies’ relationship, as CEO Marissa Mayer’s alleged unhappiness with the deal has been widely reported in the past. The companies decided to stay together, …

Read More

Yahoo And Microsoft Rework Search Alliance

Well, they’re not breaking up just yet. Yahoo and Microsoft just announced that they have agreed to amend their search partnership following the delay of talks about how to proceed, which led to a lot of speculation that they may part ways. The companies have vowed to continue working together, and have “reaffirmed commitments made by both companies in the …

Read More

Should Yahoo Buy Foursquare?

Yahoo may or may not be in talks to acquire Foursquare. Two pretty reputable tech publications (each likely with numerous insider sources) have conflicting reports about this. TechCrunch has a lengthy report written by two of its veteran journalists, claiming to have multiple sources indicating the two companies are indeed in talks, and that they’re hearing the deal is done, …

Read More

Is Yahoo About To Drop Bing?

Well, here’s another juicy layer to add to the speculation about whether or not Yahoo and Microsoft will soon end their search alliance. Yahoo has reportedly been building its own mobile search engine that it’s currently testing, and that experience removes the “Powered by Bing” stamp that has been attached to Yahoo’s search results since the alliance took effect. Should …

Read More

Should Yahoo & Microsoft End Their Search Alliance?

The question of whether or not Yahoo and Microsoft will remain search partners is up in the air. The two companies have a decision to reach within the next month or so. In one scenario, the two companies could part ways. In another, they could agree to extend the existing relationship. In yet another, they could continue as partners, but …

Read More

Yahoo Really Wants That Apple Deal

Yahoo made some big waves in late 2014 when it partnered with Mozilla to replace Google as the default search experience in Firefox. Apple’s similar deal with Google is near its expiration, and Yahoo CEO Marissa Mayer seems really interested in that. Do you think Apple should drop Google and go with a different search provider like Yahoo or Microsoft? …

Read More

Yahoo Is Shutting Down More Services

Yahoo has been shutting down a lot of its products since Marissa Mayer took over as CEO. It even closed the famous Yahoo Directory that put the company on the map. Yahoo just announced its next round of shut-downs. “In 2014, we invested in our strengths – search, communications, and digital content,” the company says. “To do this, we’ve sunset …

Read More

Yahoo Takes Major Search Partner Away From Google

Yahoo may have lost its way in search over the years, but it would appear that CEO Marissa Mayer is determined to bring search back to the forefront. Going to head with her former employer in its specialty may not be an easy feat, but she’s doing everything she can, it would seem, to cement Yahoo’s brand back into search …

Read More

Yahoo Is Buying BrightRoll For $640 Million

Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo’s premium desktop and mobile video ad inventory. Yahoo also notes that related publisher relationships will bring value for advertisers on both platforms. BrightRoll powers video ads for 87 of the AdAge Top 100 U.S. advertisers, …

Read More

Page 1 of 712345»...Last »