All Posts Tagged Tag: ‘Marin Software’

Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it from the ground up using a completely new code base. Upon announcement, Facebook said it had Omnicom on board with …

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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report (via Search Engine Land) is based on data from advertisers who invest over $6 billion per year in ad spend …

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Google Revenue From Mobile Estimated At $20 Billion In 2016

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Company about Google’s estimated mobile revenues, which indicates that Google will make as much as $20 billion in mobile revenue in 2016. “According to a research report from Cowen, Google earned $2.5 Billion in mobile rev- enue in …

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Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that Google’s Product Listing Ads (on which Google Shopping is based) are proving way more effective than text ads. Not long …

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Paid Search To Reach $26 Billion

Even with the global economy faltering, spending on paid search advertising still has room to grow and is on track to reach more than $26.9 billion by 2011.

New data reveals that the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, commissioned by search management firm Marin Software.

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