management Articles

Google Health Testing With Cleveland Clinic

The Google Health project received new life as news of an initiative with one of the country’s leading hospitals emerged.

Search Engine Vanity Percentages

In case you haven’t noticed, I’m a little obsessed with online reputation management. :-)

Advice for Reputation & Brand Management

Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW:

Reputation Management Advice

SES – Automated PPC Bid Management
PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage.

But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Reputation Management & Legal Threats

When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.

WebTrends CMO Departs
Google Centralizing AdSense Management

Instead of generating and copy/pasting new code with each color or channel change for an ad unit, the AdSense team has rolled out a better way to do this.

Powerset Exec Shuffle Looks Like Comedy Sketch
· 1

In “Monty Python and the Holy Grail,” the Black Knight always gets a laugh by claiming that the loss of both his arms is “just a flesh wound.”  Now Powerset’s COO has left the company, its CEO is changing roles, and it, too, claims to be okay.

Barney Pell

eBay Buys Auction Management Software, Site

“German engineering” is often a selling point in and of itself.  And so I have to wonder how many times that phrase came up while eBay was in the process of acquiring ViA-Online GmbH, a German auction management software company.

Media Companies Tinker with Image Management

Gone are the days when my mental picture of the community "out there" was shaped by the the hand-picked Letters to the Editor in the print newspaper.

Managing Your Reputation

Have you ever been hanging out, randomly searching online and found something negative about yourself in a search engine results page?

Web 2.0 Orders Chaos For IT Pros

People who hold positions as end users on corporate networks have been creating havoc for their IT departments, as they seek out and implement Web 2.0 sites without the expressed permission of the corporate tech bureaucracy.

Hotmail Smartens Up Contact Management
· 5

Several updates to Microsoft’s Hotmail service should start rolling into user accounts; expanded storage, speed tweaks, and smarter contact handling rank among the improvements.

Local Businesses Need Reputation Management Too

If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.

They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.

How to Own Yourself on the Web

After having a nice recent conversation with Jeff Liebert lately, I read his fantastic post in the WMW supporter’s forum about Are Businesses and People Adapting to the WWW Publicity Machine?

SEO Spawns Reputation Management Firms

SEO services have been around a while now, but it seems the industry has gone to a new level. It’s not just about getting noticed, it’s about getting noticed right, and companies are offering guarantees that will happen in the search results.

Lead Generation & Management Strategies

Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing. 

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

The Best of SMX

Don’t have time to read our extensive SMX Advanced coverage? We still want you to be able to get something out of the conference, so here’s the best of SMX Advanced, from tips to soundbites and everything in between.

80% of New Customers Believe They Found You

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

SMX: Bid Management Debate

Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

Management of Wikis in Business

A few days ago, while I was trying to settle back in from my trip to Paris and also right before I had my computer issues knocking me down for a couple of days, I received an e-mail from Penny Edwards asking me if I would be kind enough to contribute into a feedback poll she has been working on, trying to evaluate the management of wikis in different businesses.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter