Email marketing is good for business growth – when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.

Contests are a great way to build your opt in list. Everyone loves the chance to win something, so they’ll be more than thrilled to give you their email address. Contests fit into any genre, as well.

Is having a mailing list really all that important?