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Recover From Google Penguin Update: Get Better At Links Recover From Google Penguin Update: Get Better At Links
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Even before the Penguin update, a lot of webmasters had been getting messages from Google about questionable links. About a month ago, we talked about Google de-indexing paid blog/link networks, which led to some such messages. This appears to have …

The AP Links, But For Those Running AP Stories, It’s Up To Them The AP Links, But For Those Running AP Stories, It’s Up To Them

This week, we ran an article about the Associated Press and its linking policies, which pointed out an article that seemed to be doing the kind of thing the organization has historically frowned upon from others – short articles based …

Google On How A Lot Of Your Links Don’t Count Google On How A Lot Of Your Links Don’t Count
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Google has over 200 signals it uses to rank results. Given Google’s legendary PageRank algorithm, based on links, it has led to a lot of people worrying about links way too much. That’s not to say quality links aren’t still …

Are You Surprised That Google Doesn’t Like Paid Blog Networks? Are You Surprised That Google Doesn’t Like Paid Blog Networks?
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Google has been cracking down on lesser quality content littering its search results a great deal over the past year – probably more than any other time in the search engine’s history. Obviously, to those who follow the search industry, …

The Pirate Bay Blocked By Windows Live Messenger The Pirate Bay Blocked By Windows Live Messenger
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The Pirate Bay has been attacked repeatedly in the past few months by various countries and ISPs attempting to block access to them. The site may even be blocked by the UK in the very near future. The tracker is …

Is Linking Something That You Should Have To Pay For? Is Linking Something That You Should Have To Pay For?
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Should you have to pay to link? Sadly, it’s a question we keep having to ask, because organizations and lawmakers keep giving us reason to. If you’re a longtime reader, you probably already know my stance on this: the web …

Content Marketing Infographic Looks At “Heart Of Online Success” Content Marketing Infographic Looks At “Heart Of Online Success”
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Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom. Some interesting stats it lays …

Reddit Topped Two Billion Pageviews In December Reddit Topped Two Billion Pageviews In December
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Reddit had one hell of a December. In fact, they had a December that was more than twice as good as last December. Reddit’s Erik Martin just told the Daily Dot that the social aggregation site topped two billion pageviews …

Twitter, Organic Links & The Elderly Twitter, Organic Links & The Elderly

Today’s infographic round-up features an ode to the organic link from SEOBook, a look at whether or not you should be using Twitter, and how we care for our disabled and elderly. View more daily infographic round-ups here. Should you …

Link Building, Facebook & Prison Link Building, Facebook & Prison

Today’s infographic round-up looks at the classic web strategy of link building, as well as Major League Baseball and Twitter, the costs of Princeton vs. Prison, and Facebook security. View more daily infographic round-ups here. 10 Commandments of Link Building: …

5 Steps Beyond Competitive Link Analysis 5 Steps Beyond Competitive Link Analysis
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The job of link building is getting tougher. The introduction of encrypted searches, the series of Panda updates, and whatever Google come up with next is putting more and more pressure on us all to drop any shortcuts and concentrate …

Should You Have to Pay to Link? Should You Have to Pay to Link?
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This isn’t about paid links in relation to search. This is about paying publications to link to their content as if you were paying to republish it. Do you think a publication should charge others to link to their content? …

Twitter to Wrap All URLs in T.co Twitter to Wrap All URLs in T.co
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Twitter announced that it is about to start wrapping all tweeted URLs in its t.co. URL wrapper. “Tens of millions of links are tweeted on Twitter each day,” the company says. “Wrapping these shared links helps Twitter protect users from …

Google Webmater Tools – Changes To Link Categorization Google Webmater Tools – Changes To Link Categorization
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Google announced that it is changing the way it categorizes link data in Webmaster Tools. “As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your …

Bing: Here Are the 4 Reasons You Want Links Bing: Here Are the 4 Reasons You Want Links
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Bing’s Duane Forrester has followed up his recent post about how Bing evaluates content quality with one about how Bing looks at links. He says you want links for a few reasons, and lists 4 of them: 1 – because …

Google Launches g.co URL Shortener for Google Services Google Launches g.co URL Shortener for Google Services

Google announced the launch of a new URL-shortener that will only link to official Google products and services with g.co. “The shorter a URL, the easier it is to share and remember,” said Google VP Consumer Marketing Gary Briggs. “The …

25 Ways to Get Another Site to Link to Yours 25 Ways to Get Another Site to Link to Yours
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This guest post was co-authored by Ken McGaffin and Susan Payton There are many ways to get other sites to link to yours, which helps in boosting your ranking on search engines. Here are 25 link-building methods you can use …

Twitter Shortens Your Links For You Twitter Shortens Your Links For You
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Twitter is rolling out automatic link shortening on Twitter.com. Users can now simply paste a link of any length into the Tweet box on Twitter.com, and once you hit tweet, it will shorten the link so it only takes up …

Does the Number of Ads on Your Website Affect Your Linkability? Does the Number of Ads on Your Website Affect Your Linkability?
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Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the …

Blekko Launches Link Widget and Embeddable Search Box

Community-driven search engine Blekko has introduced new publisher tools focused on link transparency and customized search via Blekkogear. One of the new tools is called Blekko Link Roll, an embeddable site widget that shows links to a site in real …

More Link Spam Examples in Google
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The New York Times published an article near and dear to my heart over the weekend about JCPenny manipulating Google results as a result of paid links. Apparently it’s news to many people that this kind of activity is taking place. But to those of us who optimize Web sites using “white hat” tactics it is certainly no surprise as we investigate why our competitors out rank us. I thought I would share some of the other common techniques that cheating sites are effectively using to game the system.