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Do You Follow Google’s Rules On Guest Posts? Do You Follow Google’s Rules On Guest Posts?
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Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it …

Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google
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Google posted an interesting Webmaster Help video today about linking. It’s basically about whether it’s better to link to an original source somewhere at the top of a post, or at the bottom. The answer is essentially that it makes …

Google Warns ‘Adult’ Bloggers with Porn Ads of Imminent Takedown [UPDATED] Google Warns ‘Adult’ Bloggers with Porn Ads of Imminent Takedown [UPDATED]
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It looks like Google is getting ready to crack down on adult content on Blogger – or at least those who profit from promoting adult content on Blogger. Blogger users who have identified their blogs as containing “adult” content just …

Google Kills ‘Links’ In Its Ranking Message To Webmasters Google Kills ‘Links’ In Its Ranking Message To Webmasters
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Google has a help center article in Webmaster Tools specifically about “ranking”. It’s not incredibly informative, and certainly doesn’t walk you through Google’s over 200 signals. It’s just a few sentences of advice, including links to Google’s Webmaster Academy and …

Even The BBC Can Get Unnatural Link Warnings From Google Even The BBC Can Get Unnatural Link Warnings From Google
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This seems to be proof that Google does not favor big brands of major media outlets when it comes to obeying the quality guidelines. Even the BBC has been getting unnatural link warnings from Google. A representative from the organization …

Should Sites Be Forced To Pay For Linking? Harvey Weinstein Thinks So. Should Sites Be Forced To Pay For Linking? Harvey Weinstein Thinks So.
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Harvey Weinstein, an Oscar winning producer and prolific proponent of Obama, told Deadline that he is going to push for legislation that would force websites to pay for linking to news articles. This legislation would require news websites and blogs …

Google On How To Figure Out Which Links To Remove Google On How To Figure Out Which Links To Remove
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For the past year or so, webmasters have been receiving a great deal of messages from Google about unnatural links pointing to their sites. You may know exactly which links Google doesn’t like, but there’s also a good chance you …

German Publishers Reportedly Won’t Go For A Google Deal Like Those In France German Publishers Reportedly Won’t Go For A Google Deal Like Those In France

Google and France President Francois Hollande, on Friday, announced a deal that the search giant has made with French publishers to who want to be paid for the content that Google links to. Google agreed to create a €60 million …

Google Agrees To “Support” Publishers In France Google Agrees To “Support” Publishers In France
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It looks like Google is paying to link to French publishers’ content. Google and publishers in France have not been seeing eye to eye for quite some time. In October, the company spoke out about a proposal by French lawmakers, …

Should Internet Data Be Taxed? Should Internet Data Be Taxed?
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French President François Hollande commissioned a report that was presented last Friday, which describes a new Internet tax that would attempt to collect revenue from Internet companies based on the amount of users whose data they track and monetize. Should …

Would You Ever Pay To Link? Would You Ever Pay To Link?
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Money for links. What a concept. We’re not talking about paying someone to have them link to you. We all know Google’s stance on that. If you pay for a link that passes PageRank, and Google discovers it, you’ll find …

Twitter Now Highlights Links While You’re Composing Your Tweets Twitter Now Highlights Links While You’re Composing Your Tweets

Twitter has made a minor tweak to its dekstop site that should help users better understand what they’re about to tweet out to their followers. Now, when you’re composing a tweet, links (anything that’s clickable on the site) will appear …

You Can Now See All The Erroneous DMCA Takedown Requests Google Gets You Can Now See All The Erroneous DMCA Takedown Requests Google Gets

Google does a lot of work for copyright holders in the US. Under the DMCA, Google has to delete infringing links from its search results. It used to be not such a bad job, but now the search giant is …

Matt Cutts: Only 3% Of Those 700K Messages Were About Unnatural Links Matt Cutts: Only 3% Of Those 700K Messages Were About Unnatural Links
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Google has put out a new Webmaster Help video with Matt Cutts doing what he does best – busting myths about Google. Google sent out a lot of messages to webmasters this year, and a lot of them were about …

Does Google the Link Lister Equal Google the Publisher? Does Google the Link Lister Equal Google the Publisher?
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Is Google a publisher? Or is Google simply a displayer of links? Are these two things the same? Those questions are at the heart of a Australian case that just tipped against Google, and are likely at the heart of …

Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually
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If you’re interested in how Google treats site-wide backlinks, you’ll be interested in a new Webmaster Help video Google posted today. Matt Cutts takes on the following question: Are site-wide backlinks considered good or bad by Google? Or do they …

Matt Cutts Talks Guest Blogging (Again) And Article Spinning Matt Cutts Talks Guest Blogging (Again) And Article Spinning
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Last month, Google put out a Webmaster Help video about guest blogging, and its effects on links. Now, Matt Cutts (who discussed the topic in that video) has appeared in another related video. This time, he responds to the following …

Google Launches Enhanced Link Attribution For In-Page Analytics Google Launches Enhanced Link Attribution For In-Page Analytics

Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings. The feature uses a combination of element …

Google Affiliate Network Gets Structured Promo Data Google Affiliate Network Gets Structured Promo Data
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Google announced the launch of structured promotional data for links in the Google Affiliate Network. Publishers can get links with offers, promotional codes and discounts to automate and display the latest promos. Publishers can also now search and filter by …

Google Launches Link Building Tool For Affiliate Network Publishers Google Launches Link Building Tool For Affiliate Network Publishers
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Google announced a new link building tool for Affiliate Network publishers by way of Chrome extension. It’s called, simply, the Google Affiliate Network Link Building. “Publishers have long been able to create links by signing into Google Affiliate Network and …

Matt Cutts Talks About When You Should Worry About Your Links Matt Cutts Talks About When You Should Worry About Your Links
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Google’s Matt Cutts is back to posting Webmaster Help videos rather frequently. In the latest, he talks about whether or not a site should worry about their links if they have not been participating in link schemes. Cutts speaks in …