Tag: links

Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links
We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn't use it at a...
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Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’
Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not link...
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Matt Cutts: Backlinks Still Super Important To Search Quality
In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest "Webmaster Help...
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Cutts Says Google Has Taken Action On Another Link Network
Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was...
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Google Goes After Link Networks In Germany
Google is turning its focus on cracking down on link networks to Germany. Matt Cutts hinted at this last week when he...
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Quentin Tarantino And Prince Attack Linking
It's been an odd week in Internet news as both Quentin Tarantino and Prince looked to sue people for linking to things. The former is suing Gawker for posting links to his recently...
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Google Announces Action On Another ‘Link Network’
Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they've taken care of yet another...
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Expedia Apparently Penalized By Google For Linking Practices
It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken aga...
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Google Tweaks Guidance On Link Schemes
Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of...
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Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant...
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Rap Genius Climbs Out Of Google Penalty Box
As you may have heard, lyrics site Rap Genius was hit with a big Google penalty around Christmas time for unnatural linking practices. The site was telling people they could be...
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Google Takes Action On More Link Networks
Google has been cracking down on link networks, penalizing the networks and the sites that take advantage of them to artificially inflate their link profiles, all year. Google'...
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Major Search Engine Stops Using Links For Ranking (For Commercial Queries)
Yandex, the top search engine in Russia, has reportedly announced that it no longer counts links as a ranking factor when delivering search results for commercial queries. Thi...
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Google’s Cutts Talks Link Limits
Google has put out a new Webmaster Help video about how many links you should have on a page. In summary, Google used to advise people not to have more than a hundred links on a...
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Matt Cutts On Creating More Content For Better Google Rankings
You may think that having more webpages increases your chances of getting better Google rankings. Well, you might be right. Kind of. This is the topic of the latest Google Webm...
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