All Posts Tagged Tag: ‘links’

Is Linking Something That You Should Have To Pay For?

Should you have to pay to link? Sadly, it’s a question we keep having to ask, because organizations and lawmakers keep giving us reason to. If you’re a longtime reader, you probably already know my stance on this: the web is based on pages freely linking to each other, and when barriers are set up that impede that, it makes …

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Content Marketing Infographic Looks At “Heart Of Online Success”

Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom. Some interesting stats it lays out: – Word of mouth is the primary factor behind up to 50% of buying decisions – Blogs on company …

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Reddit Topped Two Billion Pageviews In December

Reddit had one hell of a December. In fact, they had a December that was more than twice as good as last December. Reddit’s Erik Martin just told the Daily Dot that the social aggregation site topped two billion pageviews last month. A 2010 post shows that number crushes the December 2010 number, a still sizable 829 million pageviews. That …

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Twitter, Organic Links & The Elderly

Today’s infographic round-up features an ode to the organic link from SEOBook, a look at whether or not you should be using Twitter, and how we care for our disabled and elderly. View more daily infographic round-ups here. Should you use Twitter? (Flowtown via AllTwitter): An ode to the organic link: SEO Infographic by SEO Book Source:LiveScience

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Link Building, Facebook & Prison

Today’s infographic round-up looks at the classic web strategy of link building, as well as Major League Baseball and Twitter, the costs of Princeton vs. Prison, and Facebook security. View more daily infographic round-ups here. 10 Commandments of Link Building: Link Building: via Prison vs. Princeton: Created by: Public Administration Facebook security: Facebook Security Infographic

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5 Steps Beyond Competitive Link Analysis

The job of link building is getting tougher. The introduction of encrypted searches, the series of Panda updates, and whatever Google come up with next is putting more and more pressure on us all to drop any shortcuts and concentrate on quality link building. And the proven formula for quality link building is ‘great content, well promoted, equals great links’. …

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Should You Have to Pay to Link?

This isn’t about paid links in relation to search. This is about paying publications to link to their content as if you were paying to republish it. Do you think a publication should charge others to link to their content? Let us know in the comments. Central European News (CEN) is a media organization that provides various services like news, …

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Twitter to Wrap All URLs in

Twitter announced that it is about to start wrapping all tweeted URLs in its URL wrapper. “Tens of millions of links are tweeted on Twitter each day,” the company says. “Wrapping these shared links helps Twitter protect users from malicious content while offering useful insights on engagement. All links submitted within tweets and direct messages, regardless of length, will …

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Google Webmater Tools – Changes To Link Categorization

Google announced that it is changing the way it categorizes link data in Webmaster Tools. “As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your site,” says Google Webmaster Trends analyst Susan Moskwa. “Today’s update won’t change your total number of links, but will hopefully …

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Bing: Here Are the 4 Reasons You Want Links

Bing’s Duane Forrester has followed up his recent post about how Bing evaluates content quality with one about how Bing looks at links. He says you want links for a few reasons, and lists 4 of them: 1 – because they alert us to your website when its new, or to new content 2 – because they are a vote …

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Google Launches URL Shortener for Google Services

Google announced the launch of a new URL-shortener that will only link to official Google products and services with “The shorter a URL, the easier it is to share and remember,” said Google VP Consumer Marketing Gary Briggs. “The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use to send …

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25 Ways to Get Another Site to Link to Yours

This guest post was co-authored by Ken McGaffin and Susan Payton There are many ways to get other sites to link to yours, which helps in boosting your ranking on search engines. Here are 25 link-building methods you can use for your website. 1. Pay for a Listing There are sites that will pay to host a link to your …

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Twitter Shortens Your Links For You

Twitter is rolling out automatic link shortening on Users can now simply paste a link of any length into the Tweet box on, and once you hit tweet, it will shorten the link so it only takes up 19 characters. “Sharing links on is now simple and instant,” says Twitter’s Carolyn Penner. “Plus, since we show a …

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Does the Number of Ads on Your Website Affect Your Linkability?

Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping …

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Blekko Launches Link Widget and Embeddable Search Box

Community-driven search engine Blekko has introduced new publisher tools focused on link transparency and customized search via Blekkogear. One of the new tools is called Blekko Link Roll, an embeddable site widget that shows links to a site in real time. Blekko CEO Rich Skrenta tells WebProNews, “The links are pulled in with javascript, so Googlebot will not see them …

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More Link Spam Examples in Google

The New York Times published an article near and dear to my heart over the weekend about JCPenny manipulating Google results as a result of paid links. Apparently it’s news to many people that this kind of activity is taking place. But to those of us who optimize Web sites using “white hat” tactics it is certainly no surprise as we investigate why our competitors out rank us. I thought I would share some of the other common techniques that cheating sites are effectively using to game the system.

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How Google Uses Twitter, SafeSearch – Matt Cutts Changes Advice

Matt Cutts posted a new Webmaster Help video in which he answers his own question rather than a user-submitted one (like usual). Specifically, he asks if there’s any advice that he’d like to change from what he’s said in the past. 

"I did a video back in May of 2010, that said we don’t use, for example, Twitter at all in our rankings other than as a normal web page, and the links are treated completely like normal web pages," he says.

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9 Questions To Ask After A Site Links To You

Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each inbound link is like your website just got another vote of confidence.

So, once the link has been set up, your job is done. Or is it?

Getting links to point to your site is one of the most challenging parts of search engine optimization, but link building doesn’t end once a link has been set up.

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Social Validation Critical to SEO

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the search engines and social media, you need to socialize your website’s content.

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Google Gives Third-Party Apps Access to

Google has launched an API for its URL shortener, The API can be used to interact with the service and develop applications that store, share, and manage URLs. 

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Blekko CEO On The “Useless Garbage” Of The Web

Late last week, Blekko launched the Spam Clock – the search engine’s illustration of how quickly the web is being flooded with spam. More specifically, it counts up the number of spam pages added to the web since January 1. What is not so clear by looking at it, however, is just what Blekko is considering spam (though the page does remind us that spammers are out to: harm users, steal publisher traffic, and defraud advertisers. 

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Google’s Matt Cutts Talks Facebook/Twitter Links’ Influence on Search Ranking

We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google’s Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles’ Webmaster Help Channel

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Optimizing Your Website For Google

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

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Google Makes URL Shortener Available at

Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at It’s called simply, Google URL Shortener. 

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AP Updates Attribution Guidelines, Links Not Mentioned

The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes.

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Links Add Value That Print Can’t Match

Links are one of the biggest reasons that the print industry can’t compete with web content. This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg, I’m not sure I’ve ever seen it spelled out so crystal clear, and interestingly enough, it’s not really the point of his article.

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As Long As There Are Links, The Web Will Live

An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is far from dead. 

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Google’s Blogger and Zemanta Team Up on Gadget for Blogger

Google’s Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger.

Zemanta CEO Boštjan ‘Bos’ Špeti? has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

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Google Shares Its Viewpoint on Earning Quality Links

SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google’s view on spammy links.

Do you agree with Google’s philosophy on link-building? Share your thoughts here.

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New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter has introduced a new, secure link-shortening service called All links shared on or third-party apps will be wrapped with a URL.

While links might appear something like this:  on SMS, they might appear more based on the domain they are going to on and in third-party apps. So if that link were going to some Amazon page, it might look more like this:

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New York Times Paywall Loophole – Access Through Links

Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

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Links Not Always the Best Indicator of Relevance

In a recent video uploaded to Google’s Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there’s not much point in creating them for this reason.

On average, how many tags do you include with your articles/blog posts? Let us know.

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Ways to Get Fresh Links to Old Content for Better Search Rankings

You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google.

Do you still get links to old content? Tell us why you think that is.

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Do You Have the “Right” to Link?

It was recently discovered that search engine/news aggregator had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

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How Google Rates Links from Facebook and Twitter

The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is:

Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?

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How Press Releases Can Be Great For Search

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

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Link Building for Bing Rankings: Dos and Don’ts

It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

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Content Scrapers Not a Big Deal?

If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it’s probably not that big of a deal. At least that is what Google’s Matt Cutts imples.

Answering user questions as he so often does, Cutts took on the question, "Is there a way to benefit from content scraped from your site?"

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Get More Links in Your Actual Google Results

Google has started adding links to specific parts of webpages in the snippets on search results pages.

Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

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URL-shortening service, the favorite of Twitter, has introduced a new URL-shortening service, or an extension of the original one rather. The new one is, which as you can see by looking at it resides at a domain with very few characters.

That is exactly the reason has introduced it. The company says that for some people, "every character counts," and that is certainly true in the Twitter age, where a maximum of 140 characters is allowed per tweet.

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Digg Nofollow Links: Matt Cutts Approved

Yesterday, Digg announced that it was changing the way it handles some links with regards to the nofollow attribute. The point of the changes is to cut down on Digg spam. Digg is now adding rel="nofollow" to any external link that they aren’t sure they can "vouch for." This means:

    – External links from comments
    – External links from user profiles

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Is PageRank Affected by Google Links?

In the latest Google Webmaster Central YouTube Channel upload from Matt Cutts, he talks about whether or not Google places value on its own links with regards to Pagerank. Cutts took on the following user question:

Question: Does Google value its own links for PR/Linkjuice? Google Bookmarks, Google Profiles, etc. Reason – Google links never appear in Webmaster Tools.

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Digg Makes Changes to Nofollow Policy

Digg announced today that it has tweaked its policy on the nofollow attribute on external links.

 "We’ve made a few changes to the way Digg links to external sites that may impact some folks in the SEO community," says Digg’s John Quinn. "These changes reduce the incentive to post spammy content (or link spam) to Digg, while still flowing ’search engine juice’ freely to quality content."

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Today’s Content Relevant to Tomorrow’s Real-Time Searches

We all know that social media is "where it’s at" these days. People are spending more and more of their time on social networking sites. Many are checking their Facebook pages and Twitter accounts before even checking their email (or even getting out of bed in some cases).

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More to Retweeting Than Meets the Eye for Businesses?

Retweeting is a phenomenon that has taken the Twitter world by storm. The concept began when somebody added the letters "RT" to somebody else’s tweet and posted it as their own. The idea caught on on a massive scale, and now there are services that utilize retweeting as the backdrop of their entire purposes. "Some of Twitter’s best features are emergent—people inventing simple but creative ways to share, discover, and communicate.

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Ushering In a Whole New Era of Linking Questions

Update: has apparently had a change of heart, and decided to remain functional. On the company blog,’s founder says:

We have restored, and re-opened its website. We have been absolutely overwhelmed by the popular response, and the countless public and private appeals I have received to keep alive.

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RT: Retweet Competition to Follow URL-Shortening Craze

Update: is now live.

Original Article: First Twitter ignited the URL-shortening service fire, and now a similar phenomenon appears to be happening with "retweeting" services. is reportedly set to launch today.

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StumbleUpon Can Get You Big Traffic and Lots of Links

Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

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What To Do When Your Site Drops

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display and you notice that your site no longer holds it’s previous position and the move is not in the right direction.

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Shortened URLs Used in 2% of All Spam

If it’s a tool that can make life on the web easier, you can pretty much guarantee that it will be abused by spammers. That is why it should come as no surprise that spammers are now abusing URL shortener services.

Representatives from Symantec’s MessageLabs contacted WebProNews to point out that just in the last couple of days, the presence shortened URLs in spam has skyrocketed. The prominent security company claims that shortened URLs now appear in over 2% of all spam.

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Matt Cutts Answers Questions About Directories and Ranking

As you may know, Google’s Matt Cutts frequently answers questions from Google users on the Google Webmaster Central YouTube channel. There are a couple recent ones in which he addresses questions about directories and how they contribute to a site’s rankings.

The first question is:

Will Google consider Yahoo! Directory and BOTW (Best of the Web) as sources of paid links? If no, why is this different from another site that sells links?

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What Bing, Twitter, and Facebook Mean for SEO

Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.

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The Lazy Man’s Way to Link Building

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