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All Posts Tagged Tag: ‘links’

If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam team at the company (via Search Engine Roundtable). Here’s a series of tweets from him: Did you know Google is …

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Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given time. With Google’s algorithms and manual penalty focuses changing on an ongoing basis, it’s hard to say what will get …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to have their links removed just in case Google doesn’t like them, and decides to penalize their sites. Who can blame …

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PSA: The Topics You Include On Your Blog Must Please Google

Have you thought about branching out in different directions for your blog content? It might not be a great idea if you’re worried about staying on Google’s good side. No, it would appear that you need to stay focused on what you’re already known for, or at least stay within the confines of what Google thinks your site is supposed …

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Google’s Attack On Guest Blogging Reignites Irrational Link Removal Craze

Remember the days when you could build some nice solid links by writing guest posts on other people’s blogs and publications? Well, it’s entirely possible that those days are still here, but Google is freaking people out once again in its efforts to crack down on so-called webspam. Have you written guest blog posts in the past? Are you worried …

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Moz Partners With Bitly For Click Tracking And Link Data

Bitly announced today that it will provide click tracking technology and inbound link data to Moz to help users better understand who is linking to websites and how relevant those links are. The data will use number and frequency of clicks to determine relevancy. Moz had been using Twitter link data to rank relevance, but Bitly’s will utilize Twitter as …

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Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links

We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn’t use it at all. A person doing some SEO work posted a question in the Google Webmaster Central product forum (via Search Engine Roundtable) that many others have probably wondered: …

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Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, he says. Sometimes, not so much. He notes, “These are some of the criteria, but just like the webspam guidelines, …

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Matt Cutts: Backlinks Still Super Important To Search Quality

In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest “Webmaster Help” video, in which he discusses Google testing a version of its search engine that excludes backlinks as a ranking signal. The discussion was prompted when a user asked …

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Cutts Says Google Has Taken Action On Another Link Network

Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was next on the list of places the search engine would be looking at. Then, earlier this week, Google put out …

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Google Goes After Link Networks In Germany

Google is turning its focus on cracking down on link networks to Germany. Matt Cutts hinted at this last week when he announced that the company was taking action on French link network Buzzea, and noted in another Tweet that Germany was also on the list of places Google’s looking at. Google has now put out a blog post about …

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