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Expedia Apparently Penalized By Google For Linking Practices Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
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Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry …

Rap Genius Climbs Out Of Google Penalty Box Rap Genius Climbs Out Of Google Penalty Box
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As you may have heard, lyrics site Rap Genius was hit with a big Google penalty around Christmas time for unnatural linking practices. The site was telling people they could be a “blog affiliate” and get “MASSIVE traffic” when they …

Google Takes Action On More Link Networks Google Takes Action On More Link Networks
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Google has been cracking down on link networks, penalizing the networks and the sites that take advantage of them to artificially inflate their link profiles, all year. Google’s Matt Cutts hinted on Twitter that the search engine has taken action …

Major Search Engine Stops Using Links For Ranking (For Commercial Queries) Major Search Engine Stops Using Links For Ranking (For Commercial Queries)
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Yandex, the top search engine in Russia, has reportedly announced that it no longer counts links as a ranking factor when delivering search results for commercial queries. This is an interesting move in an industry that has relied heavily upon …

Google’s Cutts Talks Link Limits Google’s Cutts Talks Link Limits
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Google has put out a new Webmaster Help video about how many links you should have on a page. In summary, Google used to advise people not to have more than a hundred links on a page, but now you …

Matt Cutts On Creating More Content For Better Google Rankings Matt Cutts On Creating More Content For Better Google Rankings
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You may think that having more webpages increases your chances of getting better Google rankings. Well, you might be right. Kind of. This is the topic of the latest Google Webmaster Help video from Matt Cutts. “I wouldn’t assume that …

Google: Don’t Use Nofollow On Internal Links Google: Don’t Use Nofollow On Internal Links
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In the latest Webmaster Help video, Google’s Matt Cutts discusses the use of rel=”nofollow” on internal links, addressing the following user-submitted question: Does it make sense to use rel=”nofollow” for internal links? Like, for example, to link to your login …

Google Webmaster Tools Alters How It Selects Sample Links Google Webmaster Tools Alters How It Selects Sample Links

Google announced on Thursday that it has made a change to how it decides what links to show webmasters when they push the “Download more sample links” button. The feature typically shows about 100,000 backlinks. “Until now, we’ve selected those …

Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria
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Google is apparently getting links wrong from time to time. By wrong, we mean giving webmasters example links (in unnatural link warning messaging) that are actually legitimate, natural links. It’s possible that the instances discussed here are extremely rare cases, …

Is Google Acknowledging Getting A Link Wrong? Is Google Acknowledging Getting A Link Wrong?

Last week, we looked at a webmaster’s claim that Google was calling one of his natural, legitimate links unnatural, and now Google may have realized it that it made a mistake. The webmaster had said he received a warning earlier …

Is Google Ever Wrong About Links? Is Google Ever Wrong About Links?
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In case it wasn’t bad enough that fear of Google has kept people from linking to other sites, and got them requesting legitimate links be pulled down, Google is reportedly sending unnatural link warnings to sites based on links that …

Google Has Made People Afraid To Link Google Has Made People Afraid To Link
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Google has made it so people are scared to link to content. That’s what it has come to. I don’t think it’s ever been Google’s intention to scare people away from linking when it’s natural and deserving, but its never-ending …

Can Google Really Keep Competitors From Harming Your Business? Can Google Really Keep Competitors From Harming Your Business?
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Some webmasters aren’t convinced by Google’s “solution” to negative SEO. Wasn’t Google’s Disavow Links tool supposed to be a major help in preventing negative SEO – competitors (or other enemies) associating your otherwise legitimate site with “bad neighborhoods,” by way …

…And Here’s One More Video Of Matt Cutts Talking About Unnatural Links …And Here’s One More Video Of Matt Cutts Talking About Unnatural Links
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Google has put out a new group of videos about various webspam topics. Three of these are specifically about unnatural links. Here’s one on unnatural links from your site, and here’s one on unnatural links to your site. While both …

This Google Video Talks About Unnatural Links TO Your Site This Google Video Talks About Unnatural Links TO Your Site
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As previously reported, Google has put out seven new videos about various kinds of webspam. Last time, we looked at one about unnatural links from your site. This one is about unnatural links to your site. Once again, it’s pretty …

Google Discusses Unnatural Links (On Your Site) In New Video Google Discusses Unnatural Links (On Your Site) In New Video
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Google has put out seven new Webmaster Help videos about various types of webspam. I’m not sure how long ago they were recorded, but they all just hit the GoogleWebmasterHelp YouTube channel, and feature Matt Cutts, and in some cases, …

Google Discusses Its New Official Link Rules Google Discusses Its New Official Link Rules
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Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are …

No, Google Still Doesn’t Think Link Building Is Bad No, Google Still Doesn’t Think Link Building Is Bad
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For more than a year, webmasters have been receiving a great deal of messages from Google about unnatural links pointing to their sites. Sometimes it’s obvious which links Google does not like, but often times, it’s not so clear. As …

Google Will Try To Get More Examples Of ‘Bad Links’ In Messages To Webmasters Google Will Try To Get More Examples Of ‘Bad Links’ In Messages To Webmasters
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Google says it will try to get more examples of so-called “bad links” in its messages to webmasters who have submitted reconsideration requests after being hit with webspam penalties. In a Webmaster Help video today, Google’s Matt Cutts responded to …

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