Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings. The feature uses a combination of element …

Google announced the launch of structured promotional data for links in the Google Affiliate Network. Publishers can get links with offers, promotional codes and discounts to automate and display the latest promos. Publishers can also now search and filter by …

Google announced a new link building tool for Affiliate Network publishers by way of Chrome extension. It’s called, simply, the Google Affiliate Network Link Building. “Publishers have long been able to create links by signing into Google Affiliate Network and …

Google’s Matt Cutts is back to posting Webmaster Help videos rather frequently. In the latest, he talks about whether or not a site should worry about their links if they have not been participating in link schemes. Cutts speaks in …

Google’s Matt Cutts has released a new Webmaster Help video. In this one, he is answering a question submitted by himself: What is Google’s current thinking about getting links from article marketing, widgets, footers, themes, etc.? The current thinking, he …

Google’s Matt Cutts, even with all of the algorithm updates he’s been announcing, has somehow found time to release a new Webmaster Help video. This one is about guest blogging for links. He basically says it can be good to …

Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. …

The Blogroll is something that’s near and dear to my heart. It was something that every blog I ran growing up had, and I used it extensively. It was my way to direct readers to other great content, and I …