WebProNews

So What Links Should you Nofollow?

A few weeks ago, there was a lively exchange on Search Engine Land about using the “nofollow” link attribute to sculpt PageRank.

Links On Yahoo Answers Lose Power

This isn't nearly as serious as having a car's wheels fall off while a prospective buyer takes a test drive.  Still, even as Microsoft tries to push Yahoo into a sale, links within questions and responses on Yahoo Answers have ceased working.

Video - How Links Can Drive Value

This is a somewhat basic video about how links can drive value. Props to Stunty for his 12 Different Types of Links and How To Get Them. 

Addressing Assumptions of the Original PageRank

When the original PageRank algorithm was conceived, it was built around the a mathematical formalization called random walk or RW.

Responding to Paid Link Post from Cutts

I have had a chance to deal with the odd email over the last 2 weeks whilst moving house, but I knew I should respond to this paid links post by Matt Cutts as soon as I was able to do so with some level of detail.

What Do You Think About Paid Links?

Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.

Subscribed Links Now in Google Organic Results

Ben Allen found that Google now integrates Subscribed Links results in-between other organic search results, as part of the “universal search” initiative; this may be new, though it’s hard to tell for sure.

Cutts, Sullivan Weigh In On Paid Links

The wild debate about Google's increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray.

PubCon - Unjust Link Buying Worries

So Worried that You Forgot to Compete While on the link buying panel at WebmasterWorld's Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now. Upon hearing that I said something like "less than 5 years ago I bought spammy links and if I did not I probably wouldn't be speaking here right now". That got a cheer from the crowd. Who wants to be worried about what Google thinks or does 5 years from now? That is no way to innovate or take marketshare from current market leaders.

PubCon - Link Baiting Strategies

Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12. Moderator: Jake Baillie Speakers: