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Google Says You Should Avoid Link Building

Google Says You Should Avoid Link Building

By Chris Crum February 16, 2015

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that. Do you think there’s still value to link building? Let …

Google Trusts Changed Links Less Google Trusts Changed Links Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam …

Google Responds To Link Removal Overreaction Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given …

Google: Links Will Become Less Important Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the …

Google Has Reputable Sites Afraid To Link Naturally Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to …

Topics You Include On Your Blog Must Please Google Topics You Include On Your Blog Must Please Google

Have you thought about branching out in different directions for your blog content? It might not be a great idea if you’re worried about staying on Google’s good side. No, it would appear that you need to stay focused on …

Google Reignites Irrational Link Removal Craze Google Reignites Irrational Link Removal Craze

Remember the days when you could build some nice solid links by writing guest posts on other people’s blogs and publications? Well, it’s entirely possible that those days are still here, but Google is freaking people out once again in …

Moz Partners With Bitly On Click Tracking, Link Data Moz Partners With Bitly On Click Tracking, Link Data

Bitly announced today that it will provide click tracking technology and inbound link data to Moz to help users better understand who is linking to websites and how relevant those links are. The data will use number and frequency of …

Google On Disavowing Irrelevant Links Google On Disavowing Irrelevant Links

We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn’t use it at all. A person doing some SEO work …

Matt Cutts Talks About Paid Links For 8 Minutes Matt Cutts Talks About Paid Links For 8 Minutes

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, …

Cutts: Links Still Super Important To Search Quality Cutts: Links Still Super Important To Search Quality

In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest “Webmaster Help” video, in which he discusses Google testing a …

Google Takes Action On Another Link Network Google Takes Action On Another Link Network
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Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was …

Google Goes After Link Networks In Germany Google Goes After Link Networks In Germany

Google is turning its focus on cracking down on link networks to Germany. Matt Cutts hinted at this last week when he announced that the company was taking action on French link network Buzzea, and noted in another Tweet that …

Quentin Tarantino And Prince Attack Linking Quentin Tarantino And Prince Attack Linking
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It’s been an odd week in Internet news as both Quentin Tarantino and Prince looked to sue people for linking to things. The former is suing Gawker for posting links to his recently leaked film script hosted elsewhere, while the …

Google Announces Action On Another 'Link Network' Google Announces Action On Another 'Link Network'
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Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they’ve taken care of yet another one. This time it’s the French network Buzzea. Today we're taking action …

Expedia Apparently Penalized By Google For Linking Expedia Apparently Penalized By Google For Linking

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …