WebProNews

AP Updates Attribution Guidelines, Links Not Mentioned

The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes. The guidelines apply to AP reports in print, broadcast, and online news, and stress the importance of giving proper attribution to other publications that break stories.

Links Add Value That Print Can't Match

Links are one of the biggest reasons that the print industry can't compete with web content. This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg, I'm not sure I've ever seen it spelled out so crystal clear, and interestingly enough, it's not really the point of his article.

As Long As There Are Links, The Web Will Live

An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is far from dead. 

Google's Blogger and Zemanta Team Up on Gadget for Blogger

Google's Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger. Zemanta CEO Boštjan 'Bos' Špetič has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

Google Shares Its Viewpoint on Earning Quality Links

SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google's view on spammy links. Do you agree with Google's philosophy on link-building? Share your thoughts here.

New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter has introduced a new, secure link-shortening service called t.co. All links shared on Twitter.com or third-party apps will be wrapped with a t.co URL. While links might appear something like this: http://t.co/DRo0trj  on SMS, they might appear more based on the domain they are going to on Twitter.com and in third-party apps. So if that link were going to some Amazon page, it might look more like this: amazon.com/Delivering-.

New York Times Paywall Loophole - Access Through Links

Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Links Not Always the Best Indicator of Relevance

In a recent video uploaded to Google's Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there's not much point in creating them for this reason. On average, how many tags do you include with your articles/blog posts? Let us know.

Ways to Get Fresh Links to Old Content for Better Search Rankings

You may have gotten some good links in the past, but don't count on them helping you forever. Old links go stale in the eyes of Google. Do you still get links to old content? Tell us why you think that is.

Do You Have the "Right" to Link?

It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time - blocking search engines and aggregators from using its content (and using apparently includes linking).