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All Posts Tagged Tag: ‘link schemes’

Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows a 25% drop in Google search visibility for the site, and it has taken a hit on major keywords like: …

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Google Tweaks Guidance On Link Schemes

Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding rel=”nofollow” to links that are included in widgets: In that, Matt Cutts, Google’s head of webspam, said, “I would not …

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Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift

Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry webmasters many times over the years, the recent case of Rap Genius is generating a lot of discussion, and a …

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Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are you concerned with following Google’s rules for links on the web? Does Google have too much power over how people …

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Matt Cutts Talks About When You Should Worry About Your Links

Google’s Matt Cutts is back to posting Webmaster Help videos rather frequently. In the latest, he talks about whether or not a site should worry about their links if they have not been participating in link schemes. Cutts speaks in response to the following user-submitted question: If I haven’t bought links, participated in any linkwheels or schemes, or spammed links, …

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Google Penguin Update: This Person Has A “Huge Recovery” Story

Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. Later, we found out Google had also rolled out a new Panda update around the same time. Business owners who …

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Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing

Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, Jay Rockefeller, sent letters to Google’s Matt Cutts, Yahoo’s Shashi Seth and Microsoft’s Qi Lu about moving company scammers using paid links to game search results. The committee is conducting an investigation into the scammers, and found paid links appearing to give them better rankings in the search engines. …

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SEOmoz Analyst: Google Will Be Cracking Down On Directories More

Earlier this month, there was some discussion about Google having de-indexed free web directories. Most of the ones we looked at had not actually been de-indexed, but were not ranking well, but there were clearly some that had been de-indexed. Since then, SEOmoz has been doing somde extensive data gathering, investigating the situation further. Kurtis Bohrnstedt, the company’s “Captain of …

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Recover From Google Penguin Update: Get Better At Links

Even before the Penguin update, a lot of webmasters had been getting messages from Google about questionable links. About a month ago, we talked about Google de-indexing paid blog/link networks, which led to some such messages. This appears to have been only one of Google’s major efforts in early 2012 to crack down on search engine manipulation and black hat …

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