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Expedia Apparently Penalized By Google For Linking Practices Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
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Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry …

Google Discusses Its New Official Link Rules Google Discusses Its New Official Link Rules
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Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are …

Matt Cutts Talks About When You Should Worry About Your Links Matt Cutts Talks About When You Should Worry About Your Links
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Google’s Matt Cutts is back to posting Webmaster Help videos rather frequently. In the latest, he talks about whether or not a site should worry about their links if they have not been participating in link schemes. Cutts speaks in …

Google Penguin Update: This Person Has A “Huge Recovery” Story Google Penguin Update: This Person Has A “Huge Recovery” Story
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Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. …

Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing

Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, Jay Rockefeller, sent letters to Google’s Matt Cutts, Yahoo’s Shashi Seth and Microsoft’s Qi Lu about moving company scammers using paid links to game search results. The committee is …

SEOmoz Analyst: Google Will Be Cracking Down On Directories More SEOmoz Analyst: Google Will Be Cracking Down On Directories More

Earlier this month, there was some discussion about Google having de-indexed free web directories. Most of the ones we looked at had not actually been de-indexed, but were not ranking well, but there were clearly some that had been de-indexed. …

Recover From Google Penguin Update: Get Better At Links Recover From Google Penguin Update: Get Better At Links
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Even before the Penguin update, a lot of webmasters had been getting messages from Google about questionable links. About a month ago, we talked about Google de-indexing paid blog/link networks, which led to some such messages. This appears to have …