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Levi’s Articles

Levi’s Jeans CEO: Wash Less, For the Planet

Jeans have become so popular in the past half-century that the apparel is now a staple in the wardrobes of both men and women. The image of jeans as a rugged choice or fashion statement has persisted for decades, but …

STOP Washing Jeans: Adds To Durability And Longevity

On Tuesday, May 20, Levi’s 501 jeans celebrated their 141st birthday. These jeans are some of the most popular jeans in the world, along with the most durable. While speaking at Fortune’s Brainstorm Green conference in Laguna Niguel, California, Levi …