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KRC Research Articles

More Business Travelers Using Facebook And Twitter
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Business travelers rank adjusting travel plans, making dinner reservations and checking into hotels as three of the top four "must have" mobile applications, according to a new survey from KRC Research and commissioned by Omni Hotels & Resorts.

Besides taking care of travel matters, the survey found business travelers use mobile and social applications to take care of personal items, explore the local area and connect with friends and family.

The Majority Of Nonprofits Embrace Social Media

The majority (88%) of nonprofit organizations are experimenting with social media to engage audiences, but 79 percent are not sure of its value for their organizations, according to a new survey by Weber Shandwick’s Social Impact team and KRC Research.

"We know from our work with nonprofits that most realize the potential of social media and are experimenting with it, but many are not maximizing the full opportunity," said Paul Massey, Social Impact co-lead.