WebProNews

Keywords: Find Theirs, Protect Yours

One clever SEO professional said sitemaps are the keys to the kingdom of well-performing keywords.

Small Business Marketing Unleashed: Keyword Balance

"Optimize, optimize, optimize," some SEO experts will say, and that's fine as far as it goes.  But the question of what to optimize for - and how far to take the process - was addressed in a session called "Keywords and Content."

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

People Are Finding More Words To Search With

Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.

Trademark Keyword Issue Far From Settled

We can only expect this issue to be brought before the courts more and more, which might mean it is eventually decided by much higher courts: Does targeting your competitor's trademark keyword in search ads constitute "use in commerce," and thus a trademark violation.

SEO Step One Of Ten: Keyword Research

Back in October 2004 I launched a series of articles outlining the ten crucial steps to a well optimized website. The steps were:

Adwords Mistakes - Getting to the Root of the Problem

The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem. They focus on the use of adwords features like this:

1-800 Contacts In Keyword Legal Battle Again

1-800-Contacts is suing again. They filed suit against LensWorld.com this past Tuesday, Jan. 8th. Competitor LensWorld.com bid on the keyword “1800Contacts” so when someone types it into the search engine, a LensWorld ad would show. Nothing new here (this is a routine practice in many industries, with both sides participating).

Microsoft's Sweet New Ad Intelligence Tool

I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.

Search Engines Say The Darnedest Things

Dynamic keyword insertion for contextual advertising has its drawbacks, like making one's ad look like the advertiser engages in human trafficking.