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Hummingbird Is Google’s Biggest Algorithm Change In 12 Years

Hummingbird Is Google’s Biggest Algorithm Change In 12 Years

By Chris Crum September 28, 2013 | 48 Comments

Let’s get one thing straight right up front. Hummingbird is not a new algorithm update like Panda or Penguin. It’s a new algorithm. Panda and Penguin are parts of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has …

Google Continues To Work On Synonyms Google Continues To Work On Synonyms

Google continues to move further away from keyword dependence by understanding words and user intent better. Part of this is through how Google is able to interpret synonyms, and this is something the search engine’s team continues to work on. …

Google EMD Update: Good Or Bad For Search? Google EMD Update: Good Or Bad For Search?
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On Friday, Google’s Matt Cutts revealed that Google was rolling out a new algorithm update geared at reducing “low-quality” exact match domains in search results. He indicated that “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”. …

Bing Ads Launches Keyword Suggestions Bing Ads Launches Keyword Suggestions
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Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide …

What Google's Synonym Treatment Means For Businesses What Google's Synonym Treatment Means For Businesses
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Google is getting better at understanding synonyms, and that is part of the search engine’s decreasing dependence on keywords for returning results. What does this mean for businesses trying get in front of Google searchers? That’s a question that could …

Google Moves Further Away From Keyword Dependence Google Moves Further Away From Keyword Dependence
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It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday, Google released a giant list of changes it made over the course of June and July. There were 86 entries …

Do Not Use These Words On Facebook Do Not Use These Words On Facebook
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It’s pretty obvious by now that the U.S. government wants to desperately spy on our online activities. Reports that the NSA is building a giant facility to intercept and record our communication are pretty bad, but groups like the NSA …

Knowledge Graph: Step Away From Keywords For Google Knowledge Graph: Step Away From Keywords For Google
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Earlier this month, we looked at Google’s big list of algorithm changes from April. One of those, referred to as Bi02sw41, indicated that Google may have reduced its dependence on keywords. Today, Google announced the Knowledge Graph, which Google is …

Google Changes How Search Terms Are Scored Google Changes How Search Terms Are Scored
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Google is often tight-lipped about its ranking signals. It makes sense, as they don’t want you to be able to game the results and get your content to rank when it shouldn’t. That’s why it is still somewhat surprising that …

Penguin Update: Keyword Stuffing And You Penguin Update: Keyword Stuffing And You
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Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords …

GMale, Google’s Perfect Boyfriend, Knows All Your Secrets GMale, Google’s Perfect Boyfriend, Knows All Your Secrets
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Have you ever wondered how a life partner created by Google would function? This video from the people at Comediva gives us a look into G-Male, the perfect male. At first, the Google creation seems like a Godsend – he …

Keywords and Content Marketing Keywords and Content Marketing
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I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where …

Let’s Talk about Keyword Density
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Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is it. As with most things in SEO, the answer is … it depends…

Sherman, set the Wayback Machine to the Interwebz circa 2001 …

Does Your Keyword Strategy Take Mobile Into Account?
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Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil. Currently, the results returned when doing a search on a mobile device can vary greatly from those done on a desktop (SEORoundtable)

Microsoft adCenter Expands Negative Keyword Limits
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Microsoft announced that it has expanded negative keyword limits in adCenter. This should be of particular interest now that Yahoo and adCenter are coming together.

If you’re not familiar with negative keywords, advertisers can prevent their ads from appearing in response to certain search queries using negative keywords (specific words or phrases that help prevent ads from being displayed to customers who are unlikely to click).

Google Keyword Targeting Tool Launches Globally
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Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.

Diagnose Keyword Issues with New AdWords Feature
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There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.