All Posts Tagged Tag: ‘keywords’

Kik Adds Keyword Targeting To Promoted Chats

Popular messaging app Kik recently launched promoted chats to make some money from brands looking for a way to get in front of its sizable user base. Now, the app is making the offering better for these brands to make it more worth their money. Kik announced Promoted Chats Keywords, which enable advertisers to prepare responses to questions about questions …

Read More

Hummingbird Is Google’s Biggest Algorithm Change In 12 Years

Let’s get one thing straight right up front. Hummingbird is not a new algorithm update like Panda or Penguin. It’s a new algorithm. Panda and Penguin are parts of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has been around for fifteen years now, and Hummingbird is apparently the biggest thing they’ve done to the algorithm in twelve. …

Read More

Keyword Planner Alternatives For Keyword Research: Who Will Rise To The Challenge?

With the rise of ‘Not Provided’ and the recent death of the beloved Google Keyword Tool, it’s clear that the biggest player in search is trying to reduce SEOs’ obsession over keywords. These changes also reflect Google’s increase in monetization of their keyword data. Why else would they allow you to compare organic versus paid traffic on bid keywords in …

Read More

As Google Moves Away From Keywords, Can You Optimize For Gist?

Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become less dependent on keywords, and gradually doing so. Do you see this trend as a problem or a potential problem …

Read More

You Can Get Keyword Data From Facebook Graph Search in Google Analytics

Will Facebook’s Graph Search become a major piece of successful online marketing strategies? It’s still in its infancy, and does only a small fraction of what it promises to do at this point, but just given the fact that it’s the search feature of Facebook (over a billion users), it seems like something that should play a significant part. Not …

Read More

Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative keyword targeting that allows advertisers to keep their Promoted Tweets out of certain search results. For example, Dick’s Sporting Goods …

Read More

Google Continues To Work On Getting Better At Synonyms

Google continues to move further away from keyword dependence by understanding words and user intent better. Part of this is through how Google is able to interpret synonyms, and this is something the search engine’s team continues to work on. This week, Google released a big list of 65 changes it made throughout August and September. Two of them were …

Read More

Google EMD Update: Good Or Bad For Search?

On Friday, Google’s Matt Cutts revealed that Google was rolling out a new algorithm update geared at reducing “low-quality” exact match domains in search results. He indicated that “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”. As a webmaster or site owner, have you noticed an impact from this update? Have you noticed a dramatic change …

Read More

Bing Ads Launches Keyword Suggestions

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide you with exact match keyword suggestions that we think are relevant to your campaigns and will help your ads serve …

Read More

What Google’s Synonym Treatment Means For Businesses

Google is getting better at understanding synonyms, and that is part of the search engine’s decreasing dependence on keywords for returning results. What does this mean for businesses trying get in front of Google searchers? That’s a question that could keep site owners relying primarily on Google for traffic up at night as Google progresses in this area. The good …

Read More

Google Moves Further Away From Keyword Dependence

It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday, Google released a giant list of changes it made over the course of June and July. There were 86 entries on the list. Ten of them were specifically about natural language search improvements, and nine out of those ten were …

Read More

U.S. Government Releases List Of Words They Look For Online

It’s pretty obvious by now that the U.S. government wants to desperately spy on our online activities. Reports that the NSA is building a giant facility to intercept and record our communication are pretty bad, but groups like the NSA and FBI already watch for certain words online all in the name of protecting you from the bad guys. Thanks …

Read More

Page 1 of 212»