Google does not use the "keywords" meta tag in its web search ranking. Google's Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.
Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we'll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I say affordable I mean for virtually everyone I'm going to set the bar at $100/yr or ownership. Admittedly, we use tools that cost more than this but many of those tools will be out of some people's price range.
Bidding on keywords that are related to brands that are trademarked is a legally murky issue when it comes to infringement.
(Coverage of the SMX Eastconference will continue at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers' accounts that tries to point them to additional cost-effective traffic for their search campaigns.
Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.
Facebook has begun offering keyword suggestions for it's ads. This could go a long way to help advertisers better target Facebook users.
When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.
At the SMX Advanced conference in Seattle this week, WebProNews discussed keyword research with nFusion's Taylor Pratt. He discusses his "recipe" for it. Do you have a keyword research recipe? Tell us about your ingredients.
Finding the right keywords to use leads to good SEO. At SMX Advanced session "Keyword Research Artistry" the panel offered tips on effectively leveraging keywords.
Coverage of SMX Advanced continues at WebProNews Videos. Stay with WebProNews for more updates and videos from the event this week.
Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.
The company says it's deploying a new technology that better understands associations and concepts related to searches. Google explains:
Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.
Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.
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