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Jupiter Research
Social Media’s Role In Medicine
By Mike Sachoff
One third of online physicians use blogs, professional networks, forums, and message boards to connect with other physicians according to a new report from JupiterResearch "Direct-to-Physician Online Marketing: Benchmarking and Leveraging Physicians' Adoption of Social Media."
Jupiter Pegs Online Local Advertising At $8.9B In 2012
By Doug Caverly
At this point, it seems like the majority of finance-related discussions revolve around loss, not growth. Jupiter Research still sees some positive things happening in the mid- or long-term, however, and has predicted that local online advertising will be worth $8.9 billion in 2012.
BET Launches Online Ad Network
BET Networks said today that the BET Digital Media Group will be launching a vertical advertising network in an effort to give advertisers more exposure to African-American Internet users. The BET Digital Media Group said the vertical advertising network featuring 30 Web sites would focus on music, entertainment and lifestyle content relevant to the urban and African-American communities.
Jupiter Has Good Prognosis For Health Ads
Google has been touting a Jupiter Research report on health information searching and its recommendations for advertisers.
The Twisted Jupiter Tale
I'd intended to title this post "more twists in the Jupiter tale" but I think the actual title is far more appropriate.
Jupiter Research Becomes JupiterKagan
A $10.1 million price tag allowed MCG Capital Corporation's JupiterKagan to purchase Jupiter Research from the Jupitermedia Corporation.
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