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John Mueller Articles

Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links

We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn’t use it at all. A person doing some SEO work …

Google Says It Will Follow Five Redirects At The Same Time When Crawling Google Says It Will Follow Five Redirects At The Same Time When Crawling

About a year ago, Google put out a Webmaster Help video discussing PageRank as it relates to 301 redirects. Specifically, someone asked, “Roughly what percentage of PageRank is lost through a 301 redirect?” Google’s Matt Cutts responded, noting that it …

Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks
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Google has announced a couple of changes to the Search Queries feature in Webmaster Tools, improving stats for mobile sites and getting rid of rounding. For webmasters who manage mobile sites on separate URLs from the desktop versions (like m.example.com), …

Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria Google Admits Link Mistake, Probably Won’t Help Webmaster Link Hysteria
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Google is apparently getting links wrong from time to time. By wrong, we mean giving webmasters example links (in unnatural link warning messaging) that are actually legitimate, natural links. It’s possible that the instances discussed here are extremely rare cases, …

Do You Follow Google’s Rules On Guest Posts? Do You Follow Google’s Rules On Guest Posts?
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Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it …

Google Penalizes Mozilla For Web Spam [Updated] Google Penalizes Mozilla For Web Spam [Updated]
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Update: It turns out that Google only penalized a single page from Mozilla. Matt Cutts weighed in on the “penalty” in that same forum thread (hat tip: Search Engine Land). Google has penalized Mozilla.org, the nonprofit site of the organization …

Do Your Blog Comments Have Search Ranking Value? Do Your Blog Comments Have Search Ranking Value?
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When Google unleashed the Panda update, it waged war on “thin” content in its search results. Google wants to provide pages that offer information valuable to searchers, as opposed to content that was hastily thrown together. It’s easy to hear …

Watch This Google Webmaster Hangout From Monday Watch This Google Webmaster Hangout From Monday
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Ever wish you had a chance to sit in on one of Google’s Webmaster Central Office Hours hangouts, but just can’t find the time, or they just to don’t correspond well with your schedule? Luckily, Google sometimes makes them available …

Google Doesn’t Care How Many Nofollow Links You Have Google Doesn’t Care How Many Nofollow Links You Have
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Adding the nofollow attribute to links prevents PageRank from being passed. This is something that Google wants webmasters to do for any links that have been purchased. To do otherwise is strictly against Google’s quality guidelines. Violating these guidelines can …

You Better Have More Than A Great Site If You Want To Rank In Google You Better Have More Than A Great Site If You Want To Rank In Google

In a thread in the Google Webmaster Central forum (hat tip: Barry Schwartz), a user claimed to have lost all of their traffic over the weekend, and to have found thousands of “fake backlinks”. The user asked what they can …