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Izea Articles

The FTC Endorsement Guidelines a Year Later

As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser. 

Unplugging From Social Media and Getting Social (And Original)
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Key Perspectives on the FTC Blogger Guidelines
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An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

Facebook Restricts Sponsored Status Updates
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You’ve probably heard of the concept of sponsored tweeting. Perez Hilton is making deals to do it. The company Izea, which is known for PayPerPost, is offering such services. Those are for tweets though. To make sure this practice doesn’t break into Facebook, the social network is working on changing its statement of Rights and Responsibilities.

SocialSpark: Changing the Social Media Landscape

I was recently invited to participate in a panel discussion titled, “What Advertisers Want” at the PostieCon conference in Las Vegas, hosted by Payperpost – which has recently changed their name to IZEA

PayPerPost Bloggers Unranked By Google

PageRank zero became the big number for blogs participating in Izea’s PayPerPost program; Google’s move to drop the rankings of those blogs drew a harsh rebuke from Izea’s CEO.