iVillage Articles

Women Becoming More Engaged With Social Media
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Nearly three-quarters (73%) of online women are now active social media users, engaging weekly or more often with popular social media platforms, according to a new study from BlogHer and iVillage.

Women Prefer Blogs/Facebook To Twitter
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Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

New Ad Network For The Little Guy

Blog software company Six Apart acquired creative agency Apperceptive, a company that built blogs for sites such as The Washington Post, The Huffington Post, BoingBoing, and iVillage. Now they’re launching an advertising network for blogs. They are also venturing into design, programming, and blog marketing services.

iVillage May Kill Health Site, Will Cut More Employees

It just keeps getting worse at iVillage.  First there were 13 layoffs, then a show got canceled.  Now a website – Healthology.com – appears to be doomed, and another 18 employees are preparing to lose their jobs.

iVillage Show Canceled
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If you have anything to do with iVillage, now might be a good time to back away.  Last week, we received word that 13 employees had been laid off.  Fresh reports indicate that the "In the Loop With iVillage" show has been canceled.

iVillage Exiles 13 Employees
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Compared to the 1,000 or so people being laid off at Yahoo, 13 isn’t too big a number.  Still, this is the number of people who have lost their jobs at iVillage, and editor-in-chief Jennie Baird was among them.

The InflectionPoint 2008 Conference

I just returned from the InflectionPont 2008 Conference down in San Diego.  What’s InflectionPoint?

Healthline Receives $21 Million Injection

In a manner of speaking, Healthline is looking especially robust today – it just received $21 million in financing.  And if, like me, you often aren’t acquainted with the names of financial backers, you should still recognize the entity that was behind this gift: GE/NBC Universal’s Peacock Equity Fund.

NBC Making Smart Moves

NBC is making the most of consumer generated media, blogs and chat. Smart moves, NBC!

NBC Plunders iVillage, Takes Women.com

NBC Universal announced it will acquire popular online women’s community iVillage for around $600 million. The company said iVillage “mirrors a key demographic of the NBC Universal audience – women,” and will be integrating television, film, and home entertainment content.

LL Cool J and NBCU Loves the Ladies

Yes, the ladies love cool Jeremy – and, now, there’s proof that NBC Universal loves the cool ladies as well as it bought iVillage for $600M.