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Succeeding In SEO Requires Change
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As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEOs know that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and the professional SEO.

The World’s Smallest USB Drive and Portable Hard Drive
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The Consumer Electronics Show (CES) in Las Vegas wrapped up this past weekend, but the experience will be felt throughout the year as the companies that demonstrated upcoming products release those products to the world. One of the companies presenting at the event was Verbatim, and they have some new portable data devices on the way.

WebProNews got a look at some of the company’s upcoming offerings, which can be viewed in the following clip:

Once Upon a Time There Was a Business That Needed a Marketing Campaign
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The most powerful marketing campaigns are often the ones that we as consumers can identify with or connect to in some way. One way that businesses invoke such a feeling from potential customers is by telling a story with their marketing. This is called (appropriately) storyteller marketing.

Tips for Promoting Your Online Videos
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Online video is an increasingly populur medium from both users’ standpoints and business’ alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes. I’m sure you’ve noticed videos come up in the blended search results for many queries.

WebProNews fired a few questions at Benjamin Wayne, CEO of Fliqz, a Video hosting firm to see if he had some good tips to offer our readers. The following is the product of our Q&A.

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Is PPC More Important to a New Site Than SEO?
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In a recent article, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation.

Top Ten WebProNews Videos of 2009
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In keeping with the theme of reflecting upon the year 2009, we thought it would be fun to go back through our video archive and find the ones that were the most popular from this year. It turns out, WebProNews readers (or viewers rather) really wanted to watch Matt Cutts videos. He appears on the list several times.

Here are the top ten WebProNews videos of the year by views:

8 Reasons You Need to Stop Ignoring Twitter
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There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Wolfram Alpha Open to Other Bing-Like Conversations
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As I’ve noted in the past, Wolfram Alpha, the much-hyped search computation engine that was supposed to be the future of search hasn’t exactly set the world on fire. As of November, Compete data indicates it was receiving under 300 thousand unique visitors in the US. To put that into perspective, Ask.com had over 41 million.

Wikipedia on Staying Relevant to a Diverse World
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We recently reported on the notion that Wikipedia losing editors could lead to a decline in accuracy. Sue Gardner, Executive Director of the Wikimedia Foundation, which runs Wikipedia, tells WebProNews growth in editing has slowed, but the number of editors is just flat, and not declining.

How Social Media is Changing Charity

Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.

The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You’ve got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.

Digg to Get All Twitter This Year?
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Update: Kevin Rose is now saying that his WeFollow Twitter directory will now be "more closely linked" with Digg as they "experiment with user influence as it applies to the Twitter universe." In a company blog post, he writes:

Smartphones Change the Threat Level Significantly
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Mobile devices these days are often smaller, thinner, and lighter, but are able to deliver a plethora of content. WebProNews spoke with Gal Salomon, CEO and Founder of security firm Discretix, about embedded security and security concerns that come along with an industry of smarter phones.

WebProNews: Please tell us a little bit about what mobile embedded security is.

The Most Important Social Media Strategy for Making Money
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Earlier this week, WebProNews reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.

MySpace Looks Forward to a Future of Gaming and Ad Dollars
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News Corp. Chief Digital Officer Jonathan Miller sat down with Fox Business in a video interview from a tech conference, and talked about MySpace’s future, among other things. The interview can be viewed here:

StumbleUpon Can Get You Big Traffic and Lots of Links
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Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

Google Handles Local Searches Differently Than Before

WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.

Innovation & Ad Spend See Bright Spots in Downturn

WebProNews had a very nice discussion with Charles Buchwalter, Senior VP of Research and Analytics at Nielsen Online. He had some quite interesting things to say. For example, he notes that despite the economic downturn, there is plenty of innovation and change happening online.

Integrated Ads Through Social Media Apps
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appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies – LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I’ve Been, and Poolhouse.

Integrating the Web Into Traditional Marketing Efforts

If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. WebProNews discussed this with comScore’s Erin Hunter at the recent ad:tech conference.

Advertising Gets “Mixxed” Up
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Social bookmarking site Mixx is often compared and contrasted with the more popular Digg. While Mixx does not get the traffic that Digg does, it is often cited as a good alternative to the site.

Mixx has recently launched an interesting advertising tool called the Sifter in which advertisers can submit ads and have "elite" members of the Mixx community decide just how effective those ads are. Mixx CEO Chris McGill and another Mixx spokesperson discussed the Sifter with WebProNews.