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Interactive Advertising Bureau Weighs In On Obama Proposals

Interactive Advertising Bureau Weighs In On Obama Proposals

By Chris Crum January 21, 2015

During Tuesday’s State of the Union Address, President Obama briefly touched on some proposals that may have an impact on the digital advertising industry. These include laws to combat cyber attacks and to protect the data of minors. Here’s the …

IAB Releases New Guidelines for Email Monetization
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The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

Milestone Said to Be Reached in War on Click Fraud
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The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.

These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

IAB Gets New Chair, Vice Chair

The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected Chairman and Founder of 24/7 Real Media as Chairman. In addition, Neil Ashe, President of CBS Interactive was elected Vice Chairman.

The organization is comprised of over 375 media and tech companies, who are responsible for 86% of online advertising in the US. It’s core objectives are to:

US Online Ad Revenue at $5.5 Billion in Q1
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Internet advertising revenues in the US reached $5.5 billion for the first quarter. This is according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This is a 5% decline from a year ago.

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories – social media sites, blogs, and widgets & social apps.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Companies Collaborate to Define Clicks
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Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

Online Advertising in Australia Grows 27% in 2008
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Online Advertising in Australia hasn’t been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

Don’t Write Online Advertising’s Obituary Just Yet
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Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.

Internet Ad Revenue Tops $5.2 Billion

Big bucks continued to roll into online advertising as the Interactive Advertising Bureau reported third quarter numbers for 2007 that beat last year’s figures by 25.3 percent.