WebProNews

Key Perspectives on the FTC Blogger Guidelines

An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

Milestone Said to Be Reached in War on Click Fraud

The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB's audits. These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

IAB Gets New Chair, Vice Chair

The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected Chairman and Founder of 24/7 Real Media as Chairman. In addition, Neil Ashe, President of CBS Interactive was elected Vice Chairman. The organization is comprised of over 375 media and tech companies, who are responsible for 86% of online advertising in the US. It's core objectives are to:

US Online Ad Revenue at $5.5 Billion in Q1

Internet advertising revenues in the US reached $5.5 billion for the first quarter. This is according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This is a 5% decline from a year ago.

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories - social media sites, blogs, and widgets & social apps.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Companies Collaborate to Define Clicks

The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

Online Advertising in Australia Grows 27% in 2008

Online Advertising in Australia hasn't been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

Don't Write Online Advertising's Obituary Just Yet

Despite the prophecies of some online media moguls, online advertising isn't looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That's up 11% from the previous year.