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Inbound Marketing Summit Articles

Why Email Marketing Still Trumps Social
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Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.

Will The Web Do for TV What It’s Done For Print?
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TV is going through a revolution right now. That’s going to be felt more on a mainstream level over the next couple years. Connected TVs and TV-related devices are coming out faster than ever, with major offerings from Apple and Google leading the charge.

A Cloud of Missed Opportunities

Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more. 

Humanizing Your Brand is Inexpensive and Can Pay Off
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Consumers like brands that they can identify with, and it’s hard to identify with a business itself unless you can get to know a little bit about it. Social media and online video are pretty powerful tools for helping consumers get to know a business, and it can cost next to nothing. 

What’s Going on in Search and eBusiness
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At SMX East in New York, Bing announced new Webmaster Tools features including a link report. Google also added percent change data to its own Webmaster Tools query reports. More on these here.

Where Is Your Internet Marketing Headed?

I just spent the past two days at the Inbound Marketing Summit in Dallas. While I am no expert on social media, I am also not a novice so there was plenty for me to learn. Chris Brogan’s New Marketing Labs puts on the event and they did a great job. The roster of speakers spanned nearly every area of Internet Marketing with a strong emphasis on social media which is no surprise whatsoever considering the source.