WebProNews

Google Is Going "Green" With Premium Listings

As reported by the iCrossing Blog, Google is turning eco-friendly and is opting for green in the Google user interface. With the aim of making the landing page clear and user-friendly, it has changed the yellow background color of the ads within the Google Directory to green.

More People Going Online For Election Information

The number of people going online to find information about the upcoming election has increased 31 percent since June of 2007 according to a follow up survey from iCrossing.

Over Half Go Online For Health Information

More than half (59%) of U.S. adults use online resources to obtain health information according to an iCrossing study "How America Searches: Health & Wellness."

iCrossing Acquires Web Development Agency

iCrossing received $62 million in funding last week, and Jeffrey Herzog, the digital marketing company’s founder and CEO, said that a portion of it would go towards “strategic acquisition capital.”  Herzog wasn’t kidding - iCrossing has now bought Proxicom.

iCrossing Receives $62 Million In Funding

Companies routinely receive three, five, or even ten million dollars in various funding rounds; reporting on it kind of dulls you to those huge amounts.  But iCrossing, a “global digital marketing company,” has just received $62 million, and that’s definitely worth a closer look.

The U.S. Mobile Search Market

Competition for the U.S. mobile search market will be anything but tame, due in part to the large U.S. online ad market and the influence of portals.

Search Isn't Finding Candidate Stands On Issues

Though it is estimated 42 percent of voters use the Internet to find information about Presidential candidates, those voters are not being served as well as they could be.

Presidential Candidates Missing Online Audience

All of the major presidential candidates have an online presence, but their current online strategies are not reaching 42 percent of voters who use the Internet for information about politics, according to a study from iCrossing "How America Searches: Election 2008."

SES - Mobile Search Site Creation and Optimization

The following is coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.

SEMPO Elects Board Members for 2007

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year's board of directors.