IAB Articles

More Marketers Turning To Video Advertising More Marketers Turning To Video Advertising
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More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). …

Online Ad Revenue In US Hit Record $6.4 Billion

U.S. Internet advertising revenues hit a record $6.4 billion in the third quarter, an increase of 17 percent from the same period in 2009, according to a new report by the Interactive Advertising Bureau (IAB) and PwC.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB.

Online Advertising Sets a New Record
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In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

Online Ad Revenue Hits Record High for Q1
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The Interactive Advertising Bureau and PricewaterhouseCoopers have shared some new findings indicating that online ad revenues in the U.S. hit $5.9 billion for the first quarter of 2010. That’s the highest first-quarter revenue of all time.

Online Ad Revenue Hits Record $6.3 Billion In Q4

Though U.S. Internet advertising revenues, at $22.7 billion for 2009, showed a 3.4 percent decline from 2008, there are signs of a recovery in the industry, according to the latest report from the Internet Advertising Bureau and PricewaterhouseCoopers.

The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, a 2.6 percent increase year-over-year and a 14 percent increase over the third quarter of 2009.

Key Perspectives on the FTC Blogger Guidelines
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An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.

IAB Updates Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced an update to its Digital Video Ad Impression Measurement Guidelines. The update addresses digital video content and ads that play automatically when a web page loads, which the IAB says is an increasingly common occurrence.

Online Ad Revenues On the Rise
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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their latest Internet advertising numbers for the third quarter. According to the organizations, Internet advertising revenues reached nearly $5.5 billion for the quarter. That is an increase of 1.7% from the second quarter.

The numbers are still significantly down from the same period last year, but any increase is a good sign of things to come. There has been a 5.4% decline from last year.

IAB Releases Ad Unit Guidelines Update
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The Interactive Advertising Bureau (IAB) released the 2009 update to its ad unit guidelines today. For the first time, the IAB is bringing in creative agencies for input on ad unit recommendations. Historically, these have only come from media agencies and publishers.

IAB Releases New Guidelines for Email Monetization
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The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."

Online Ad Revenue Tops $10 Billion
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Internet advertising revenues reached $10.9 billion in the first half of 2009, a 5 percent decline from the same time in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Search and display advertising continue to account for the largest percentages of overall advertising spend.  Search revenues amounted to more than $5.1 billion for the first six months of 2009, up three percent from the same period in 2008.

Online Advertising is Having a Big Year
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Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

Milestone Said to Be Reached in War on Click Fraud
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The Interactive Advertising Bureau announced that a significant milestone has been reached in the "war on click fraud." In May, the organization released its Click Measurement Guidelines, and some of the top media companies have already passed the IAB’s audits.

These companies include Google, Yahoo, and Microsoft, as well as Business.com. When we think click fraud, the major search engines tend to come to mind, but that is still not the entire picture, obviously.

7 Behavioral Targeting Privacy Principles
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Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.

IAB Gets New Chair, Vice Chair

The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected Chairman and Founder of 24/7 Real Media as Chairman. In addition, Neil Ashe, President of CBS Interactive was elected Vice Chairman.

The organization is comprised of over 375 media and tech companies, who are responsible for 86% of online advertising in the US. It’s core objectives are to:

IAB Announces Guidelines for In-Game Ad Standards
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The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:

Online Ads Contribute $300 Billion To U.S. Economy
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Online advertising contributes $300 billion to the U.S. economy, according to a new study by the Interactive Advertising Bureau.

The ad supported Internet accounts for 2.1 percent of the total U.S. gross domestic product. It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with Internet-related jobs.

US Online Ad Revenue at $5.5 Billion in Q1
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Internet advertising revenues in the US reached $5.5 billion for the first quarter. This is according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This is a 5% decline from a year ago.

IAB Releases Social Advertising Best Practices
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The Interactive Advertising Bureau has released some new guidelines for social advertising best practices. The organization aims to define key elements of social advertising and showcase best practices for consumer control and privacy.

The document, which can be found here, includes:

Mobile Advertising Booming in Britain

Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.

The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million.