All Posts Tagged Tag: ‘IAB’

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three to five years. Nearly 300 buy-side executives were surveyed. About two thirds of them (65%) believe they’ll spend more on …

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IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast TV advertising ($40.1 billion) for the first time ever. It saw a 17% increase from the previous year’s $36.6 billion. IAB CEO Randall Rothenberg said, “The news …

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IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up to the Native Advertising Playbook the bureau released a few months ago. In-image ads are content-relevant ads inserted within editorial …

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Mozilla To Sell Ad Space In Firefox

Last year, it looked like Mozilla was about to declare war on the ad industry while the ad industry thought the non-profit had already fired the first shot with its decision to block third-party cookies in its browser by default. It didn’t look like things would get better in 2014, but interestingly enough, Mozilla now wants to work with the …

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IAB Releases Playbook For Native Advertising

The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling standards for this rising type of marketing. The IAB has a Native Advertising Task Force, which along with other senior-level …

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Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the same period last year ($17 billion). The second quarter also saw an 18% year-over-year increase at $10.3 billion, up from …

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Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led the pack in 2012 with a growth rate of 88.8%, closely followed by display at 87.3% growth, then messaging with …

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Advertisers Still Hate Mozilla’s Tracking Policy

For a while there, it looked like the online advertising industry was going to catch a breather as Mozilla worked on a new cookie policy. Its vacation was cut short, however, as Mozilla recently announced its partnership with Stanford on what its calls a “Cookie Clearinghouse.” The Cookie Clearinghouse is software that’s designed similarly to adblocker software. In short, it …

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Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For years, this model of advertising on Web sites in exchange for free content worked well. That very model, however, has …

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Google Launches New Survey Ads, TrueView For AdMob, Online Games

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too hard for brands to measure the impact of their display and video campaigns, beyond simple metrics like clicks and impressions. …

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U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues hit $7.8 billion. The revenues also mark a 6% increase from Q2, when figures were $8.72 billion. Here’s a look …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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