All Posts Tagged Tag: ‘heineken’

James Bond Now Sips Heineken Too

In the upcoming James Bond film Skyfall, Daniel Craig will put down his traditional shaken martini, and drink a Heineken in at least one scene, according to Ad Age. Heineken USA is reportedly using the .007 franchise to market its flagship beer this year. Skyfall director Sam Mendes is also set to produce a Heineken commercial with actor Craig, which …

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Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken’s agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

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