New Cholesterol Guideline Means Positive Change For The Future

New Cholesterol Guideline Means Positive Change For The Future

By Sarah Parrott November 13, 2013

High cholesterol effects a multitude of Americans, all of different ages, races, genders, and backgrounds, and has been linked to a variety of other health issues, including obesity and heart problems. As such, guideline changes concerning cholesterol effect many people, …

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

New Mobile Marketing Guidelines Open for Public Review

Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.

Mobile Marketing Will Likely Become Unavoidable

A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Google Debunks Link Sabotage Theories

The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.

Google Likes Your Content First-Click Free
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Punishing a visitor from Google with a subscription login page, where the visitor expected to find content based on the search result, could draw a penalty from the search ad company.

Canadians Favor Internet Guidelines At Work
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Canadians think that too much time is being wasted on personal email and Internet use at work. More than half want clearer guidelines from their employers, according to a new poll from Monster.ca.

Google Aggressively Cracking Down on Paid Links

After many instances of education by Google about Paid Link Policy guidelines and after having continuously come up with updates on the issue, the time for action seems to have come full on.

Google, as it appears has aggressively begun to crack down on Ads that violate Google’s quality guideline of "paid links should be disclosed through a "rel=nofollow."

With “Google” In Your URL, No AdSense For You!
"AdSense Disallowed On URLs Containing ‘Google’". This was said by Google itself. A Google Blogoscoped account shows an AdSense ban of a portion of an active site.

AdSense Disallowed On URLs Containing “Google”

Google informed me that they banned showing AdSense from my account on Google.blogoscoped.cn (a site which I don’t run, but they are nice enough to rotate my AdSense code every couple of times as they’re translating posts from here).

New Google Webmaster’s Guidelines
I just found another Google webmaster guideline worth sharing…

New Yahoo Search Marketing Features
Following last week’s announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM.

Latest Version of WordPress Released
The latest version of the WordPress blogging platform was released late yesterday.

Yahoo Adopts Mobile Advertising Guidelines

Yahoo said today that all of its worldwide, mobile properties will comply with new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA.

More Stress On AdWords Landing Page Guidelines
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Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.

The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:

Unions Call for Workplace Facebook Guidelines

The TUC, the organization representing trade unions in the UK, adds its voice to the big debate on what to do about Facebook and employee use.

In a practical approach to an issue that some companies see as a problem that can be solved only by banning it from the workplace, the TUC says that’s not the best approach: