Guidelines Articles

FTC Guidelines Raise Big Blogging Questions

By Chris Crum December 26, 2009 | 82 Comments

Update 3: The new FTC Guidelines went into effect this week. A recent WebProNews interview with Wendy Piersall, Founder of the Woo! Jr. Network, looks at some interesting points about them that you may not have considered – some "gray areas" if you will.

IAB Updates Video Ad Guidelines
By Chris Crum · December 17, 2009
The Interactive Advertising Bureau (IAB) has announced an update to its Digital Video Ad Impression Measurement Guidelines. The update addresses digital video content and ads that play automatically when a web page loads, which the IAB says is an increasingly common occurrence.
4 Comments

A Few Guidelines for Drafting Social Media Guidelines
Marketing Best Practices for Long Form Video
5 Comments

New Mobile Marketing Guidelines Open for Public Review

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Mobile Marketing Will Likely Become Unavoidable
By Chris Crum · July 1, 2009 · 2 Comments

A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

IAB Releases Video Ad Guidelines
By Chris Crum · April 21, 2009

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Business

Google Debunks Link Sabotage Theories
By WebProNews Staff · June 18, 2008 · 38 Comments

The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.

Google Likes Your Content First-Click Free
By WebProNews Staff · June 3, 2008 · 1 Comment

Punishing a visitor from Google with a subscription login page, where the visitor expected to find content based on the search result, could draw a penalty from the search ad company.

Canadians Favor Internet Guidelines At Work
By Mike Sachoff · December 7, 2007 · 1 Comment

Canadians think that too much time is being wasted on personal email and Internet use at work. More than half want clearer guidelines from their employers, according to a new poll from Monster.ca.

Technology

Google Aggressively Cracking Down on Paid Links
By Navneet Kaushal · December 3, 2007

After many instances of education by Google about Paid Link Policy guidelines and after having continuously come up with updates on the issue, the time for action seems to have come full on.

Google, as it appears has aggressively begun to crack down on Ads that violate Google’s quality guideline of "paid links should be disclosed through a "rel=nofollow."

Noteworthy Videos

With “Google” In Your URL, No AdSense For You!
By Navneet Kaushal · October 29, 2007

"AdSense Disallowed On URLs Containing ‘Google’". This was said by Google itself. A Google Blogoscoped account shows an AdSense ban of a portion of an active site.

AdSense Disallowed On URLs Containing “Google”
By Philipp Lenssen · October 26, 2007

Google informed me that they banned showing AdSense from my account on Google.blogoscoped.cn (a site which I don’t run, but they are nice enough to rotate my AdSense code every couple of times as they’re translating posts from here).

New Google Webmaster’s Guidelines
By Aaron Wall · October 15, 2007

I just found another Google webmaster guideline worth sharing…

New Yahoo Search Marketing Features
By Navneet Kaushal · October 9, 2007

Following last week’s announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM.

Latest Version of WordPress Released
By Neville Hobson · September 25, 2007

The latest version of the WordPress blogging platform was released late yesterday.

Yahoo Adopts Mobile Advertising Guidelines
By Mike Sachoff · September 25, 2007

Yahoo said today that all of its worldwide, mobile properties will comply with new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA.

More Stress On AdWords Landing Page Guidelines
By Navneet Kaushal · September 20, 2007 · 1

Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.

The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:

Unions Call for Workplace Facebook Guidelines
By Neville Hobson · August 30, 2007

The TUC, the organization representing trade unions in the UK, adds its voice to the big debate on what to do about Facebook and employee use.

In a practical approach to an issue that some companies see as a problem that can be solved only by banning it from the workplace, the TUC says that’s not the best approach:

SES – Successful Site Architecture
By Stoney deGeyter · August 22, 2007

Fundamentals Track, Tuesday 4:45 – 6:00 PM

Mahalo – Search Results Inside Search Results?
By Dan Sharp · June 22, 2007

So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

Next Page »

FTC Guidelines Raise Big Blogging Questions

IAB Updates Video Ad Guidelines

A Few Guidelines for Drafting Social Media Guidelines

Marketing Best Practices for Long Form Video

New Mobile Marketing Guidelines Open for Public Review

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