WebProNews

A Few Guidelines for Drafting Social Media Guidelines

For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place.

FTC Guidelines Raise Big Blogging Questions

Update 2:  Now Cleland says, "If people think that the FTC is going to issue them a citation for $11,000 because they failed to disclose that they got a free box of Pampers, that's not true. That's not going to happen today, not ever." (via)

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

New Mobile Marketing Guidelines Open for Public Review

Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.

Mobile Marketing Will Likely Become Unavoidable

A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That's about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

IAB Releases Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has announced Video Player-Ad Interface Definition Guidelines in an effort to simplify the buying and selling of digital video media. The guidelines outline methods of communication between video players and video ads while providing specs for planning, production, and implementation of video advertising.

Google Debunks Link Sabotage Theories

The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.

Google Likes Your Content First-Click Free

Punishing a visitor from Google with a subscription login page, where the visitor expected to find content based on the search result, could draw a penalty from the search ad company.

Canadians Favor Internet Guidelines At Work

Canadians think that too much time is being wasted on personal email and Internet use at work. More than half want clearer guidelines from their employers, according to a new poll from Monster.ca.

Google Aggressively Cracking Down on Paid Links

After many instances of education by Google about Paid Link Policy guidelines and after having continuously come up with updates on the issue, the time for action seems to have come full on. Google, as it appears has aggressively begun to crack down on Ads that violate Google's quality guideline of "paid links should be disclosed through a "rel=nofollow."