Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“.

UC Santa Cruz has received a major grant to help digitize the Grateful Dead Archive at the university library.

The university was awarded a National Leadership Grant of $615,175 from the Institute of Museum and Library Services (IMLS).

The grant will allow the UCSC Library to digitize materials from its Grateful Dead Archive spanning from 1965 to 1995. The project will include a new website titled, "The Virtual Terrapin Station."