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All Posts Tagged Tag: ‘Google’

Google Shares 5 Mobile Ad Best Practices

Google Shares 5 Mobile Ad Best Practices

On its AdWords YouTube channel, Google just uploaded five “best practices” videos related to mobile advertising. The first is about connecting with mobile users. The company says, “Mobile advertising is crucial to connecting with people during their micro-moments that often happen on their mobile devices.” The second gets into two considerations for setting mobile bids and bidding to the full …

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Google Analytics Gets Some New Features

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by an integration with Ad Exchange, for those publishers that don’t currently serve Ad Exchange as backfill through DFP,” Google says …

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Google Adds Hangouts Video Call Support To Slides

Google Adds Hangouts Video Call Support To Slides

Google announced new functionality for Slides, its presentation app (basically its version of Powerpoint), which lets people share their presentations via Hangouts videos calls. “As you get ready for the big meeting, all you need is your Android phone or tablet,” says Google Slides software engineer Fenil Shah. “With one tap of the present button, you’ll see the option to …

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Google Talks ‘The Most Important Growth Metric’ For Your App

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …

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AdWords App Adds Billing, Column, Performance Table Updates

AdWords App Adds Billing, Column, Performance Table Updates

This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get real-time alerts and notifications, act on suggestions to improve campaigns, and call a Google expert when needed. On Thursday, Google …

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Google Announces Report Editor For AdWords

Google Announces Report Editor For AdWords

Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they like. There are drag and drop actions that let you sort, filter, and “pivot” data to help you focus on …

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Google Makes It Easier To Run Display Campaigns Based On Objective

Google Makes It Easier To Run Display Campaigns Based On Objective

Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see this pictured above. Objectives include: Build awareness, Influence consideration, and Drive action. The examples Google gives for when you might …

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Google Said A Little More About The Panda Refresh

Google Said A Little More About The Panda Refresh

Google has said before that its most recent Panda refresh would roll out slowly, taking months instead of day. It is a global refresh. It has also said that it is going so slowly because of technical issues rather than trying to confuse webmasters and SEOs. Search Engine Land is sharing some new details about the latest Panda after speaking …

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Google Fiber’s Next Stop is San Antonio, Its Largest City Yet

Google Fiber’s Next Stop is San Antonio, Its Largest City Yet

It’s official – Google Fiber’s next stop is San Antonio. This will be the biggest city to which Google’s brought its high-speed internet. According to Google, the Fiber installation will require over 4,000 miles of cable. “From starting Bexar BiblioTech, the first all-digital public library in the U.S., to being named a leading city in cybersecurity, San Antonio has developed …

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Donald Trump Is Certainly Winning the Google Search Battle

Donald Trump Is Certainly Winning the Google Search Battle

Google Trends has produced an interactive county-by-county map of the most-searched Republican Presidential candidates – and it’s monochromatic. That dark red represents Donald Trump, who is pretty much dominating Google searches across the country – unless you head to Wisconsin, where Scott Walker receives the bulk of the attention. After Walker, Jeb Bush wins a handful of scattered counties. Check …

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The Most Expensive Keywords On Google

The Most Expensive Keywords On Google

Ever wondered what the most expensive keywords on AdWords are? If you have, you’ll want to take a look at this new infographic from SEMrush, which shows the top 100 in general as well as prices across a few different categories. As SocialMediaToday notes, while this is a look at price CPC for paid search, it also gives you a …

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DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in DoubleClick is described as an independent, tagless audience delivery measurement service for integrating directly in to an ad server to …

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