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Google Adds Ovation TV As TV Ad Partner

Google has reportedly worked out another deal for its TV Ads unit. According to AdWeek, Google now counts Ovation TV, the arts cable channel among its TV Ads partners.

Google TV Ads Gets Game (Show Network)

Companies that haven't yet given Google TV Ads a shot should consider themselves presented with about 65 million new reasons to do so.  Google TV Ads has connected with the Game Show Network and its 65 million viewers. To a certain degree, this move makes more sense than other advertising tie-ups.  Game shows often involve money and products that are available for purchase, after all, putting their viewers into a consumer-y frame of mind.

New AdWords Interface Comes to Google TV Ads

Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one. TV advertisers that aren't already familiar with the new interface will want to get acquainted. They can start with the following video:

Google TV Ads Go Broadway

Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.

Google TV Ads Attracts More Attention, Money

The fall TV schedules have been unveiled, and some rather good shows met their end as costs were weighed against ratings.  Behind the scenes, Google TV Ads is continuing to pull in the dough, however, as new deals have apparently been sealed between it and several large companies. 

Google to Advertise Chrome on TV

Google is not known for being a big television advertiser despite the company's own platform for distributing television ads (which is getting more targeted according to recent discussions from Google). Google is now testing those waters for itself though. The Google Japan team created a video promoting the Google Chrome browser, and the company is taking it to televisions.

Google Aims to Increase Relevancy for Ads on TV

Google is offering a look into its process for measuring and analyzing data from television ads. It's interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

Google TV Ads Gets Hands On Hallmark Inventory

The Hallmark Channel reaches roughly 86 million homes, which, whether or not you dash to the couch every night to watch it, is impressive.  And starting today, Google TV Ads is allowing users to reach the same audience.

Google TV Ads Online Launched in Beta

A few weeks ago, it was reported that Google was testing an online version of its Google TV Ads. They're now launching Google TV Ads Online in beta by invitation only.

Google Taking TV Ads Online

Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months.