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Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

By Chris Crum October 24, 2014

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so …

Google Display Network Adds Viewability Option Google Display Network Adds Viewability Option

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction …

Google+ Adds Promoted Posts Called '+Post Ads' Google+ Adds Promoted Posts Called '+Post Ads'
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It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are …

Google Posts Multiscreen Brand Building Webinar Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google …

Google Launches Some Text Ad Tweaks Google Launches Some Text Ad Tweaks
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Google announced some new enhancements for text ads on the Google Display Network today. “Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers …

Google Lightbox Ad Format Introduced Google Lightbox Ad Format Introduced
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Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly …

Google Display Network Gets Demographic Targeting Google Display Network Gets Demographic Targeting

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender. …

Google Display Network Gets New Targeting Option Google Display Network Gets New Targeting Option

Google announced today that it’s rolling out a new targeting option for Google Display Network advertisers. The new option, for Flexible Reach, will appear in Networks and Devices in the Settings tab in AdWords. “Flexible reach enables you to fine-tune …

Google Launches New Ad Muting Feature Google Launches New Ad Muting Feature
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Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, once the [x] is clicked. It’s unclear …

Google Brings AdChoices Features to Europe Google Brings AdChoices Features to Europe

Giving users clear notice about the ads they are viewing is a top priority for Google and it has become increasingly popular with the advertising industry overall as well. Google introduced the AdChoices icon in the United States last year. …

Google Display Campaign Optimizer Out Of Beta Google Display Campaign Optimizer Out Of Beta

Last month, Google added the Display Network tab to AdWords and announced the biggest-ever upgrade to its contextual engine, which enables it to optimize Google Display Network campaigns down to the keyworld level. Now, Google has announced that its Display …

AdWords Contextual Engine Gets Biggest Upgrade Ever AdWords Contextual Engine Gets Biggest Upgrade Ever

Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. “For nine years, AdWords customers have been buying display campaigns through an interface designed for search,” says Google’s AdWords …

Google Launches New Tools for Display Network Advertisers Google Launches New Tools for Display Network Advertisers
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Google announced some new tools for the Google Display Network, which it says will give users better measurement, transparency, and value for display campaigns. One feature is Relative CTR, which shows you how your ads perform relative to other ads …

Google Display Network Advertisers Get Better Targeting Options
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Starting this week, Google Display Network advertisers will be able to specify topics, as opposed to just keywords, when contextually targeting ads. There will be over 1,750 topics and sub-topics to choose from. “Using topics to contextually target your ads …

Google Simplifies Bidding on the Display Network

Google’s display network is a great way for small business advertisers to dabble in the banner advertising space.

Whilst the planning, set up and management of banner advertising through Google’s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been – the bidding on managed placements.

People who’ve used “managed placements” in the display network might have recalled seeing 3 default bids for their ad groups – namely:

Google Announces Google Display Network
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Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.