Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they want to reach across the web rega...
Recognizing that display ads don't always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats...
Google is pushing out a new design for text ads on the Google Display Network.
"Our new text ads have been designed with better readability in mind, regardless of what device t...
Google hosted a "Hangout on Air" today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives...
Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for res...
Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and in...
Google announced some new enhancements for text ads on the Google Display Network today.
"Text ads have proven to be a great way to help advertisers extend their Google search...
Google introduced a new "Lightbox" ad format today. This, the company says, is the first of a new family of display ads it's working on. This family will let advertisers pay only w...
Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers.
The feature simply le...
Google announced today that it's rolling out a new targeting option for Google Display Network advertisers. The new option, for Flexible Reach, will appear in Networks and Devices...
Google is launching a new [x] button on some of its display ads over the next several weeks. Much like display ads on Facebook, the user will stop seeing ads from that campaign, on...
Giving users clear notice about the ads they are viewing is a top priority for Google and it has become increasingly popular with the advertising industry overall as well.
Goog...
Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords.
"For nine years, AdWords customers have b...
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