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All Posts Tagged Tag: ‘Google Display Network’

Google Display Network Ads Expand To Google Play Music

Google Display Network Ads Expand To Google Play Music

Google introduced a new free, ad-supported streaming music service today as one tier of its Google Play Music offering. In doing so, it has opened up new opportunities for advertisers using the Google Display Network. The service itself basically just lets you listen to curated playlists. It’s radio. We’re not talking on-demand songs like Spotify. More on the consumer service …

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Here’s What The New AdWords Editor Does

Google announced the launch of an update to its latest version of AdWords Editor. Version 11.0 was released last year, and now 11.1 is available. You can upgrade here. The latest update includes full support for labels, upgraded URLs, call-only ads, ads in mobile apps, etc. With full label support, advertisers can now create, edit, or delete labels using the …

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Google In-App Ads Let You Target Those Who Have Made In-App Purchases Before

Google announced a new targeting capability for its in-app display ads, enabling advertisers to target users who have actually made in-app purchases in the past. If they’ve done it before, it stands to reason that they’d do it again, so this could help the results of these ads tremendously. Specifically, it looks at in-app purchases from the Google Play Store, …

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Google Display Network Gets Custom Affinity Audiences

Google announced that it will soon roll out custom affinity audiences across the Google Display Network. This will let advertisers define who they want to reach across the web regardless of device. The offering will join affinity audiences, which let advertisers reach people interested in their topic, and in-market audiences, which let them reach people actively looking for the type …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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Google Redesigns Text Ads On Display Network

Google is pushing out a new design for text ads on the Google Display Network. “Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde Li. “We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the …

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Google Discusses New Campaign Type For Display Network

Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search and Display Networks campaign. In the hangout, Google Display Network product marketing manager Katie Hamilton speaks with Rich Griffin, the …

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Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction on a CPM basis across devices. This means advertisers can elect to only pay for impressions where their a has …

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New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are basically promoted posts, but rather than just appearing on Google+, they appear throughout the Google Display Network. For now, Google …

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Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google Display Network, and the Google Mobile Network.

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Google Launches Some Text Ad Tweaks

Google announced some new enhancements for text ads on the Google Display Network today. “Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers like you to earn revenue from your content,” say Johan Land and Stephen Yuan on Google’s Inside AdSense blog. “This …

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Google Lightbox Ad Format Introduced

Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly enough, Facebook is saying, “It is the delivery of the marketing message to the right consumer, not the click, that …

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