WebProNews

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted. "Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here's a look at some additional numbers:

Geotargeting for Censorship?

Segregating your traffic by geographical location is a useful thing and is known in the search engine marketing circles as “geotracking”, but you could go one step further and target specific traffic based on geographical location using the cryptic practise known as “geotargeting”. But what happens when it’s used to block access to users based on their geography?

Panama Geo-Targeting

Yesterday I posted a link to aimclear's blog about his frustrations with getting Yahoo geo targeting features to work for him.

Google Geo-targeting RSS Ads

It was a surprise to everyone but Google that AdSense ads appearing in RSS feeds were geo-targeted just like site-based AdSense blocks.

Geotargeting Delivers for Local Business

For all we hear about the global reach of the Internet, people need to know what's happening where they live. For most people, life is local. If the Internet is to be useful for everybody, it must be too.