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geotargeting Articles

Twitter Expands Geo-Targeting Options for Promoted Tweets Twitter Expands Geo-Targeting Options for Promoted Tweets
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Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of …

Google Launches New Local AdWords Targeting Options In 11 Countries Google Launches New Local AdWords Targeting Options In 11 Countries
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

Geotracking Techniques Getting Closer and Closer Geotracking Techniques Getting Closer and Closer
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The idea behind anonymity in regards to the Internet is contentious at best — are you truly anonymous if online activities can be tracked to IP addresses — it might just be a thing of the past completely. More and …

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.

"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:

Geotargeting for Censorship?

Segregating your traffic by geographical location is a useful thing and is known in the search engine marketing circles as “geotracking”, but you could go one step further and target specific traffic based on geographical location using the cryptic practise known as “geotargeting”. But what happens when it’s used to block access to users based on their geography?

Panama Geo-Targeting

Yesterday I posted a link to aimclear’s blog about his frustrations with getting Yahoo geo targeting features to work for him.

Google Geo-targeting RSS Ads

It was a surprise to everyone but Google that AdSense ads appearing in RSS feeds were geo-targeted just like site-based AdSense blocks.

Geotargeting Delivers for Local Business

For all we hear about the global reach of the Internet, people need to know what’s happening where they live. For most people, life is local. If the Internet is to be useful for everybody, it must be too.