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geo Articles

Businesses Benefit as Customers Share Current Locations
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Is the world really ready for geo-location? That’s a question that a lot of companies are answering with a resounding "yes." The rise of smartphones has led to a variety of businesses looking to cash in on your whereabouts. Smartphone users have their devices on them all day long, wherever they go. Naturally, these companies can find ways to capitalize on this.

Geography Not Too Valuable in PPC Bid Management
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A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.

Do Meta Geo Tags Influence Google?
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Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.

Location Adds Purpose and Context to Twitter
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Knowing where people are tweeting from can enrich the Twitter experience in many cases. It appears that Twitter agrees with this, and has some wheels in motion.

Location can add context to a tweet, or to a conversation in general. More geo-information would serve only to make Twitter a more valuable tool. Dan Frommer says Twitter’s next project is location. He writes: