WebProNews

Gap Partners With Yahoo For Holiday Campaign

Gap has partnered with Yahoo for its new online ad campaign at gaptidings.yahoo.com. The site lets users upload and post their own video holiday greetings along with viewing videos from other users.

Google, YouTube Grow In San Bruno

I buy clothes once a year or so (if that).  I run searches dozens, if not hundreds, of times per day.  So on the whole, I’m rather pleased with this development: Google is taking over a San Bruno, California property formerly inhabited by Gap Inc.

The Broadband Gap In The U.S.

The U.S. ranks 15th in the world in broadband adoption, according to the Organization for Economic Cooperation and Development (OECD).

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

Product (RED): Smart Social Marketing?

In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  

The IM Gap & Contextual Relevancy

As a 28 year-old writing professional, instant messaging is a foregone conclusion to the scope of my work. Every moment of my working day is spent logged in to the IM client that we employ to communicate with each other here in the office, as well as to get quick quotes and information from sources.

Enterprise 1.0 - 2.0 Gap

Mark Masterson highlights the need for Enterprise 2.0 to work with Enterprise 1.0:

Filling The Knowledge Gap With SNCR

I've been working in the background the last few months with Jen McClure on the SNCR Research Symposium and Awards Gala, which took place earlier this week in Boston.

Kiptronic Bridges Sponsor-Podcaster Gap

Kiptronic CEO Jonathan Cobb has a history of balancing on the next big wave in audio. Cobb was one of the first to move radio to the Internet in 1996, only to create a geographically distributed real-time Internet radio station in 2000. And now there's Kiptronic, a podcast sponsorship company you're going to hear a lot more about.

PR 2.0 Podcast

A subset of the PR 2.0 Gang that Brian Oberkirch originally assembled at the NewComm Forum, regrouped earlier this week to talk about the social media services gap and some related challenges facing PR agencies today (podcast here).