All Posts Tagged Tag: ‘Forrester Research’

Your Grandma Isn’t the Only Grandma on Facebook

Sure, to the younger users who poke fun at their grandparents (and parents, in some cases) for their often confusing interactions and general lack of understanding, it may seem like Facebook is no country for old (wo)men. As Facebook continues to add additional layers of features to the site like Timeline and Open Graph apps, one wonders how a population …

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The Social Startup Bubble Is About To Burst, Says Forrester

If you’re looking to be the next big thing in social media, too bad says one analyst. Forrester Research CEO George Colony, speaking at the LeWeb conference in Paris, identified social saturation as the main reason underlying his poor prognosis of the social web. “Social is running out of hours. Social is also running out of people,” he said. Is …

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Online Retail Set For Continued Double-Digit Growth

 Online retail in the U.S. and Western Europe will continue to have double-digit growth over the next five years, according to a new report from Forrester Research.

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Online Holiday Retail Sales To Reach $52 Billion

Online retail sales in the U.S. will reach nearly $52 billion this holiday season, a 16 percent increase over last years numbers, according to a new report by Forrester Research. The 2010 growth rate is twice the rate in 2009, when holiday sales grew by 8 percent during the global recession. Forrester defines the holiday shopping season as November and …

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Content Creation Slows On Social Networks

 While the worldwide adoption of social networking is still increasing, other forms of social interactions, such as content creation, have experienced no significant growth in the past year, according to a new report from Forrester Research.

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U.S. Online Retail Set For Double-Digit Growth

Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research.

U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014.

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IT Spending Set For Global Rebound In 2010

After a challenging 2009, the technology sector will see a recovery in 2010 as businesses and governments in the U.S. and around the globe begin spending again on information technology, according to a new report by Forrester Research.

After declining 8.2 percent in 2009, U.S. IT spending will grow 6.6 percent in 2010 to $568 billion. Global IT spending, which fell 8.9 percent last year, will increase 8.1 percent in 2010 to more than $1.6 trillion. Software and computer hardware will see the most growth.

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Online Retailers To Have Better Holiday Season

Overall retail sales are expected to show no gain this holiday shopping season, while online retail sales in the U.S. will reach $44.7 billion during the holiday season, an eight percent increase over last year, according to a new report by Forrester Research.

The growth rate represents an increase from 2008, when, on the heels of the global financial crisis, online holiday retail sales in the U.S. grew just five percent. Forrester defines the holiday shopping season as months of November and December.

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Email Marketing in a Mobile, Social Media World

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the summit in Las Vegas this week.

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Forrester Records Big Rise In Social Networking

Conversations about how particular social networks may fail aren’t at all rare, but social networking as a whole is doing undeniably well.  A fresh report from Forrester Research indicates that the number of people who visit a network at least once a month has about doubled in the last two years.

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Global Online Population To Hit 2 Billion

The number of people online globally is set to grow more than 45 percent to 2.2 billion users over the next five years, according to a new report from Forrester Research.

Asia will account for 43 percent of the world’s online population by 2013, with 17 percent residing in China.

Growth rates in the U.S., Western Europe, and nations in Asia Pacific such as Australia, Japan, and South Korea will slow to between 1 percent and 3 percent.

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Forrester: Interactive Marketing Spend To Double By 2014

People who specialize in interactive marketing hardly have to worry about whether the recession has damaged their industry, according to new data from Forrester Research.  Indeed, it looks like the field of interactive marketing is set to thrive, even as offline aspects may be de-emphasized.

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Online Retailers Seek To Improve The Checkout Process

The majority of online retailers (79%) say improving the checkout process is one of their top priorities for the remainder of the year, according to a new Forrester Research report.

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U.S. IT Spending Set For Rebound

Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track to bring a revival of IT buying in other markets as well, according to an updated forecast by Forrester Research.

Global spending on IT services by businesses and governments in 2009 are projected to decline by 10.6 percent, compared with a 3 percent decrease previously projected at the beginning of the year by Forrester.

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Email Marketing on the Rise

New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.

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Online Retailers Optimistic About Sales

The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual study conducted by Forrester Research.

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Marketers Turning To Social Media

The recession might have some people wandering through children’s sandboxes with metal detectors, but it hasn’t made marketers leery of social media.  Instead, more than half of the marketers who responded to a Forrester Research study intend to increase their social media efforts if the recession continues.

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Bloggers Battle Over Sponsored Conversations

A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.

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People Don’t Trust Your Blog

Forrester Research has released a report (you must fill out a form to get it) that details how much people trust different information sources. At the top of the list is email from people they know. At the bottom are company blogs. This is precisely why company blogs should be treated more like emails to friends.

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Continued Growth For Online Advertising

Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer.

The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 2009.

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More Holiday Shoppers To Go Online To Save

U.S. online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research.

Consumers are pessimistic about the state of the economy but they still have a significant interest in the ability of the Internet to save them money. Forty-eight percent of consumers, compared with 41 percent in 2007, said they can find the best values and deals online.

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RSS Adoption Not Reaching The Levels It Should

RSS feeds are not catching on like some of us thought they would. New data from Forrester Research indicates that only the slim minority of consumers are using it, and furthermore, a great deal of those who don’t have no intention of doing so in the future. When Forrester asked if people currently use an RSS feed:

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Web 2.0 Spending Set To Take Off

Enterprise spending on Web 2.0 technologies such as social networks, blogs, wikis, widgets and mashups will increase over the next five years, growing 43 percent each year to $4.6 billion worldwide by 2013, according to a new report by Forrester Research.

Forrester says that Web 2.0 technologies represent a new way to connect with customers and employees. Large companies such as General Motors, McDonald’s and Wells Fargo have all used these tools and 56 percent of North American and European companies consider Web 2.0 to be a priority in 2008.

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Online Holiday Sales Grew 29%

Sales volume and the number of transactions conducted at 10 of the largest U.S. online retail Web sites increased 29 percent during the 2007 holiday season according to the Chase Paymentech Pulse Index.

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Online Video Ads May Be Worth $7 Billion By 2012

Ask the average person about ads, and they’ll think of television commercials.  Mention computers, and they’ll move on to text ads.  But a new report from Forrester Research suggests that video ads deserve attention, too, because as much as $7.1 billion might be spent on them by 2012.

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