Update 2: Now Cleland says, "If people think that the FTC is going to issue them a citation for $11,000 because they failed to disclose that they got a free box of Pampers, that's not true. That's not going to happen today, not ever." (via)
Update 2: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:
Google has introduced a new privacy policy for Google Books, to try and appease the critics of Google's enormous book indexing project. The company has also been in communication with the Federal Trade Commission, and has discussed both the new policy and a letter to the FTC on the Google Public Policy Blog.
The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.
The Federal Trade Commission plans to begin regulating blogs and social media. While they're getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they're promoting in a less than accurate light. AdAge explains:
The two-day town hall meeting about behavioral targeting, announced amid privacy concerns about Google's proposed acquisition of DoubleClick, begins today in Washington DC.
The Austin Board of Realtors found itself on the receiving end of the Federal Trade Commission's ire due to the FTC's contention the Multiple Listing Service (MLS) used by the Board blocked the marketing of certain listings from the service.
The Federal Trade Commission has been touted by a group of high-tech and other industry powers as the best choice to enforce any federal privacy laws that pass, but the agency has a little problem safeguarding its data too.
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