All Posts Tagged Tag: ‘Facebook’

Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic reach. Since we wrote about it earlier, SocialBakers has made its data more easily accessible. Take a look at how …

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Study Looks At Top Brands For Customer Loyalty

New data has been released finding that WhatsApp, Facebook, Pandora, Netflix, and Google are the leading brands for customer loyalty in their respective categories (Instant Messaging, Social Networking, Online Music, Online VideoStreaming, and Search). This data comes from the Brand Keys 2015 Customer Loyalty Engagement Index based on a survey of 36,605 consumers, 18 to 65 years of age from …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Inherit Some Expensive Jewelry? Don’t Post It on Facebook

Since the beginning of the social media craze, police have been warning people that criminals use Facebook too, and they can stalk you just the same as a crazy ex-boyfriend. Sure, you think you’re being cute with your wooo-hooo, goin to Jamaica! posts, but to someone who really wants to steal your shit – it’s an open invitation. Police say …

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It’s Time to Choose Who Runs Your Facebook Account When You Die

What happens to your Facebook account when you die? – the only question more confusing than what happens to you after you die? There are really only two options for friends and family of a deceased individual. The first option, memorialization, freezes the account in time – allowing it to serve as a sort of public gravestone. Once a person …

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Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the advertisers until now. Facebook advertisers will now see something that looks like this when they’re looking at their reports: The …

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Facebook Groups Get Buy/Sell Features

Back in December, Facebook was spotted testing a new “sell something” feature in Groups. This appeared as an option alongside “Write Post” and “Ask a Question” when you went to post in a Facebook group. While it looks a little different, Facebook has has now officially announced the launch of buy and sell features in Groups. “Now, For Sale Group …

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Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called “Organic Reach is Gone; Get Familiar with Smart Data.” We decided to pick his brain a bit more on smart …

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Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The cash part is $75 million. Yelp says it will use the acquisition to drive daily engagement in the restaurant vertical. …

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Facebook Brings Free, Basic Internet to India

Facebook has brought its internet.org app to India, giving free, basic internet access to people in six Indian states – Tamil Nadu, Mahararashtra, Andhra Pradesh, Gujarat, Kerala, and Telangana. The deal is a partnership with Reliance Communications. By “basic”, we’re talking 38 services – which includes Facebook, Facebook Messenger, Wikipedia, wikiHow, ESPN Cricket Info, Bing search, and BBC News. There …

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Mom Turns in Son After Spotting Him on Police Facebook Page

This is going to be an awkward Thanksgiving. Police in Casselberry, Florida, like many police departments around the country, have taken to Facebook and Twitter over the past few years to get help in solving crimes, locating fugitives, and getting general information out to the public. Over the years, I’ve seen story after story about criminals commenting on their own …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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