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Eye-tracking
Search: Top 5 Is The New Top 10
Microsoft released the results of an eye-tracking study focusing on the impact of search ranking, and more provocatively among industry experts, the impact of informational snippet length on user task performance. The early (and already debated) conclusion is that 1. a top 5 rank, not top 10, is crucial; 2. snippet length has a direct impact on search success.
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