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Facebook Dominates U.S. Desktop Searches In 2012

Facebook Dominates U.S. Desktop Searches In 2012

By Chris Crum December 21, 2012

Experian Marketing Services released some findings about search trends in the U.S. for the year. The firm finds that Facebook was the top search term for the fourth year, accounting for 4.13% of all searches (up 33% from 2011). The …

Social Media Users Probably Not Doing Enough to Protect Their IDs
By · June 21, 2010 · 1 Comment

A new study conducted by the Ponemon Institute and sponsored by Experian’s ProtectMyID.com found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

Social Media
Emails With Coupons Achieve Higher Open Rates
By · November 12, 2009 · 5 Comments

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services.

Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.

Technology
Online TV Ads Engage Consumers
By · December 26, 2007

Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.

Simmons The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.

Technology
EU Challenges Google On Data Retention
By · May 25, 2007 · 1 Comment

Two years may be too long to keep search information without some kind of justification, according to the European Union.

Business
Hitwise Announces Hitwise Dashboards
By · May 17, 2007

Hitwise announces today their newest product: Hitwise Dashboards, “a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.” These reports feature current information on marketers’ most important metrics.

Business
Hitwise Sells For $240 Million
By · April 19, 2007

Experian has announced that it has purchased Hitwise for $240 million. With the purchase Experian hopes to offer their clients more value by leveraging the data Hitwise collects from Web sites and online consumers.

Hitwise was founded in 1998 and has over 1,200 clients in numerous areas such as financial services, media, travel and retail.

Business
Noteworthy Videos
Experian Acquires Hitwise for $240 Million
By · April 19, 2007
All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Information services provider Experian has announced their cash purchase of Hitwise for $240 million.

Business
Kids Do More Than Play Games Online
By · February 21, 2007 · 1 Comment

For children ages 6-11 the most common online activity is playing games with 48 percent saying they had done so at least once in the last month according to new data from Experian Simmons. While that is not a major revelation what is surprising is that 21 percent said they had used the Internet to do homework and research.

Technology
In The Newsletter
Experian Credited With PriceGrabber Buy
By · December 15, 2005

Comparison shopping site PriceGrabber.com has been acquired by Experian and will be part of Experian’s existing initiatives in interactive marketing.

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