WebProNews

Online TV Ads Engage Consumers

Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.

EU Challenges Google On Data Retention

Two years may be too long to keep search information without some kind of justification, according to the European Union.

Hitwise Announces Hitwise Dashboards

Hitwise announces today their newest product: Hitwise Dashboards, “a new interactive report that enables marketers to review customized competitive intelligence information from a single page in the Hitwise interface.” These reports feature current information on marketers’ most important metrics.

Hitwise Sells For $240 Million

Experian has announced that it has purchased Hitwise for $240 million. With the purchase Experian hopes to offer their clients more value by leveraging the data Hitwise collects from Web sites and online consumers. Hitwise was founded in 1998 and has over 1,200 clients in numerous areas such as financial services, media, travel and retail.

Experian Acquires Hitwise for $240 Million

All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Information services provider Experian has announced their cash purchase of Hitwise for $240 million.

Kids Do More Than Play Games Online

For children ages 6-11 the most common online activity is playing games with 48 percent saying they had done so at least once in the last month according to new data from Experian Simmons. While that is not a major revelation what is surprising is that 21 percent said they had used the Internet to do homework and research.

Experian Credited With PriceGrabber Buy

Comparison shopping site PriceGrabber.com has been acquired by Experian and will be part of Experian's existing initiatives in interactive marketing.