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All Posts Tagged Tag: ‘Experian’

Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look at opens and clicks by platform across various categories: The report also finds that email volume rose by 17.1% year-over-year, …

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Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed on well-crafted and strategically designed campaigns, many marketers still struggle to reach the consumers’ inbox,” says Experian’s Erin Haselkorn. “According …

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Demand Media Sells Its Content Creation Services To Brands

Demand Media is extending its content creation services to brands, publishers and agencies. It’s also launching new content formats, like original photography, infographics and animated GIFs for clients. The company says it’s opening up access to its model for creating, publishing and “optimizing results of content marketing programs.” Experian is already on board, using Demand Media’s solution for formats on …

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Free Credit Report Offered To Target Customers

After the breach of Target’s security system, that left many of their customers who used debit and credit cards vulnerable to hackers, Target has decided to offer a free credit report and credit monitoring service to those who were affected. Approximately 70 million customers, who made credit and debit card purchases in their U.S. Target stores between November 27 and …

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Facebook Dominates U.S. Desktop Searches In 2012

Experian Marketing Services released some findings about search trends in the U.S. for the year. The firm finds that Facebook was the top search term for the fourth year, accounting for 4.13% of all searches (up 33% from 2011). The data is based on the top 1,000 unfiltered search terms in the U.S. across over 60 search engines. It does …

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Google+ Is Getting A Lot Bigger In Brazil

It wasn’t that long ago that Google ruled social media in Brazil with Orkut. Recently, Facebook overtook Orkut in the country, and dominated the landscape there like it does in most places. Don’t count Google out just yet, however. New data from Experian Marketing Services shows some pretty impressive growth for Google+ in Brazil. According to the firm, Google+ saw …

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Conflicting Report Shows Google Sinking, Yahoo! Rising

Earlier today, comScore numbers were leaked showing that both Google and Bing were rising slightly in market share at the combined expense of Yahoo! Now, Experian Marketing Services, a different digital information marketer, has released April search engine market share numbers that contradict that notion. Experian has Google actually losing 3.4 % of the search market share over the course …

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Google Plus Now Claims 100 Million Users

In a letter released publicly last week, Google co-founder Larry Page laid some news on us all about the state of Google Plus. Far contrary to the doomsday expectations that we have countered here before, Page highlighted some unexpected good news about the state of the Plus and the general user experience across all Google products. It’s still early days, …

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Experian Hitwise Launches AudienceView

Experian Hitwise, the online measurement service from Experian Marketing Services, has announced the launch of AudienceView, a new audience targeting service that provides retailers with a comprehensive view of demographic, psychographic, transactional and behavioral insights on their target consumers or advertising audiences. Using AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize …

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