Rand Fishkin of SEOmoz has a fascinating (and probably startling to some) post up discussing some new guidelines from the Federal Trade Commission (FTC) regarding online marketing. The post stems from SEOmoz's COO Sarah Bird, who is an expert on legal matters pertaining to marketing, and some things she revealed in a recent interview. WebProNews readers will recognize her from these WPN videos on various legal topics.
The Federal Trade Commission plans to get tougher on advertisers’ use of testimonials and endorsements by requiring more transparency and ending the practice of using disclaimers like “individual results may vary” and “results not typical.”
Getting an A-list blogger to endorse your product isn't all it's cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.
Searching from the French Google page for terms related to the rioting that has rocked Paris for several days returns a Google Ad seeking support for a political party.
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