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endorsements
Online Or Off, Star Power Overrated
By Jason Lee Miller - Wed, 12/12/2007 - 5:59pm.
Getting an A-list blogger to endorse your product isn't all it's cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
Testimonials, Endorsements & Product Claims
By Kevin Gold - Wed, 06/27/2007 - 10:53am.
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.
Google Ads Vs. Paris Riots
By David A. Utter - Tue, 11/08/2005 - 9:44am.
Searching from the French Google page for terms related to the rioting that has rocked Paris for several days returns a Google Ad seeking support for a political party.
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