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endorsements Articles

Tiger Woods Signs MusclePharm Sponsorship Deal

MusclePharm Corporation, a popular nutritional supplement maker, announced this week that it has signed golfer Tiger Woods to a multi-year sponsorship deal. Woods joins other famous athletes such as Arnold Schwarzenegger and Colin Kaepernick, who also have endorsement deals with …

LinkedIn App Gets an iOS 7 Update, Mobile Endorsements LinkedIn App Gets an iOS 7 Update, Mobile Endorsements

LinkedIn has just launched updates to both their iOS and Android apps – but the iOS app is getting the biggest overhaul. Today, it’s finally LinkedIn’s turn to get dressed up for the iOS 7 party. The new app falls …

That LinkedIn Endorsement Feature Is Pretty Popular That LinkedIn Endorsement Feature Is Pretty Popular

Back in September, LinkedIn launched Endorsements, a way for people to endorse others in their network for specific skills, making them more attractive candidates for various positions and/or projects. The company announced today that it has seen over 550 million …

Is Celebrity Tweeting The Biggest Grift Ever? Is Celebrity Tweeting The Biggest Grift Ever?

This next piece should make those of you struggling to populate your Twitter account with followers feel over the moon; or, perhaps sad enough to end it all. What we have is an estimation of how much certain celebrities make …

Are Your Online Marketing Efforts Breaking the Law?

Rand Fishkin of SEOmoz has a fascinating (and probably startling to some) post up discussing some new guidelines from the Federal Trade Commission (FTC) regarding online marketing. The post stems from SEOmoz’s COO Sarah Bird, who is an expert on legal matters pertaining to marketing, and some things she revealed in a recent interview. WebProNews readers will recognize her from these WPN videos on various legal topics.

FTC To Bar Atypical Results Advertising

The Federal Trade Commission plans to get tougher on advertisers’ use of testimonials and endorsements by requiring more transparency and ending the practice of using disclaimers like “individual results may vary” and “results not typical.”

Online Or Off, Star Power Overrated

Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.

Testimonials, Endorsements & Product Claims
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.

Google Ads Vs. Paris Riots

Searching from the French Google page for terms related to the rioting that has rocked Paris for several days returns a Google Ad seeking support for a political party.