Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.
eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.
Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.
According to comScore, over 63 million people in the US use the mobile Internet, with 35% of those people accessing it on a daily basis. eMarketer says that over 70 million US mobile phone users will access the Internet from their device in 2009.
eMarketer also says that mobile e-commerce is still in its infancy though. While some retailers are ahead of the game, many are still "watching from the sidelines," and planning their mobile commerce strategies.
It doesn't look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don't show too many intentions from parents to turn to the web as the school year draws near.
What do you get when you cross a video-game with social networking? Virtual worlds – and they're no joke, particularly with younger generations who are immersing themselves in increasing numbers.
There are more than 50 million unique wealthy Internet users with annual household incomes of at least $100,000 that visited websites in March, according to comScore.
Affluent Internet users accounted for 26.1 percent of the entire Internet population for the month of March.
Broken down by gender, wealthy men represented 53 percent of affluent Internet users while women trailed slightly accounting for 47 percent.
Market research firm eMarketer has some interesting numbers looking at possible YouTube revenue. The firm pulls from a variety of sources to get a feel for just how the popular Google-owned video site is doing.
For starters, they refer to YouTube as the fifth most popular US web brand according to Nielsen, though March saw the site drop slightly to number 6.
Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According to eMarketer, each year, ad spending on online media is growing by at least a percentage point.
eMarketer also projects that online ad dollars will jump about 5% by 2013. Here's how they see it playing out:
Research conducted by PLYmedia shows that subtitles in online videos increase the the amount of time a user spends watching them by 40%. Furthermore, in a comparison between subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles.
It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.
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