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Native Advertising Trend Has Some (Including Google) Concerned

Native Advertising Trend Has Some (Including Google) Concerned

By Chris Crum 23 hours ago

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

US Advertisers Will Spend More On Online Ads Than Print Ads In 2012 US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
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Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue …

People Ditching Print Media, Spending More Time On Phones, Internet People Ditching Print Media, Spending More Time On Phones, Internet
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According to research firm eMarketer, it has finally happened. U.S. Adults are officially spending more time on their smartphones than they are reading newspapers and magazines combined. This year’s figures show that the average adult is spending an hour and …

Is The Twitter Focus Helping TV? Is The Twitter Focus Helping TV?

It really does seem like a match made in heaven, right? Twitter and Television. Are people sitting on their couches, watching their favorite shows, and feeling the urge to discuss it with the online community? The simple answer is yes, …

Yahoo’s Share Of Search Ad Market Expected To Sink

Yahoo CEO Carol Bartz might want to (yet again) take cover.  A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market …

Social Networking Growth Set To Peak
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The double-digit growth of social networks in the U.S. are on track to reach their peak, according to a new report from eMarketer. eMarkter estimates nearly 150 million Internet users will be active on social networks at least monthly this …

Big Growth In U.S. Retail Ecommerce Sales Predicted
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Companies that sell stuff online may have a rather profitable stretch of years ahead of them if a new forecast from eMarketer is to be believed.  eMarketer thinks U.S. retail ecommerce sales will climb at healthy rates through at least …

Noteworthy Videos
Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Twitter Ad Revenue Forecast To Triple This Year

Twitter’s efforts to generate ad revenue will kick into high gear this year and be quite successful, according to a new report.  eMarketer estimates the company will earn $150 million in 2011, up more than 333 percent from the $45 million it may have earned in 2010.

Obviously, that would represent a huge increase.  Then eMarketer thinks Twitter will achieve a repeat performance of sorts in 2012, upping its ad revenue by about $100 million again to $250 million.

118% Increase In Facebook Ad Revenue Expected This Year
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If and when Goldman Sachs begins selling shares of Facebook, the banking and securities firm is almost guaranteed to have no trouble finding buyers.  Adding to the existing hype, a new report from eMarketer predicts that Facebook’s ad revenue will soar from $1.86 billion in 2010 to $4.05 billion this year.

eMarketer Predicts Big Growth In Online Ad Spending
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The Dow didn’t get off to a great start this week; it’s been in the red for most of the day so far.  A new report predicts that the lingering effects of the recession will benefit the online advertising community, though, with U.S. marketers eventually spending $40.5 billion in 2014.

The years leading up to 2014 should be profitable ones, too.  As the graph below shows, eMarketer is of the belief that spending will be up 13.9 percent this year, and a 10.5 percent increase is supposed to occur next year.

Facebook Driving Social Media Ad Spending
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U.S. advertisers will spend $1.68 billion on social networking sites such as Facebook, MySpace and Twitter in 2010, according to a new report from eMarketer.

The $1.68 billion figure represents a 20 percent increase over 2009 on social network advertising spending and is set to climb to more than  $2 billion in 2011.

 

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Facebook Forecast To Earn $1.29B In Ad Revenue This Year
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Facebook’s raking in the money and crushing the competition, according to a new report from eMarketer.  eMarketer believes advertisers will pay Facebook $1.29 billion this year, which is about 3.7 times the amount it expects MySpace to receive.

You can read a Facebook-specific chart for yourself below.  As for its traditional rival, eMarketer said in a statement, "MySpace is diminishing in importance, with an expected $297 million in ad revenues worldwide next year, down 14% from $347 million this year."

Ad Spending On Social Games Predicted To Rise

The stock market crashed again today, with the Dow falling 2.49 percent and the Nasdaq losing an even more worrisome 3.01 percent.  But a new report predicts that lots of money will still be spent on ads in social games, with marketers pumping in bigger sums this year and in 2011.

Length Of Online Video Viewing Increases

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst.

Users Who Spend More Time On Facebook, Spend More Money Online

According to the latest report by eMarketer, on Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. Users who don’t use Facebook at all spent an average of only $27 during this time. Twitter users were a litte bit different in that the higher spend came from medium activity users.

Online Advertising is Having a Big Year
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Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.