Tag: eMarketer

Report: Big Data A Priority Among Marketers, But Struggles Continue
Marketers are struggling to make use of big data, despite sentiments that it is "changing everything," according to...
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Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]
Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainmen...
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Report: Native Advertising Flourishing (Especially In Social)
It's no secret that native advertising has been on the rise...
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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it's one...
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Consumers Are Actually Watching A Lot Of Long-Form Video Ads
Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as...
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TV Is About to Lose Its Crown to Digital Media for the First Time Ever
For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that's the word from...
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The Rise Of Social Gaming Doesn’t Mean Gamers Are Becoming More Social
Social and mobile gaming is huge. That fact can't be disputed...
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With Its Emmy-Nominated Shows, Will Netflix Sway More People Away From Cable?
The Emmy nominations are out, and three Netflix original shows have earned fourteen nomination...
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Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion th...
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Japan Could Be The Next Big Facebook Market
In 2010, Japan's population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on Facebook - a paltry percent that sh...
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Do Paywalls Scare Off Media Professionals?
Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately dissem...
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Twitter Is Now Growing Way Faster Than Facebook
Facebook is a behemoth. But because it's already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twitter's growth will also slow, but...
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Google Reigns As Search Ad Spending Increases
With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2...
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US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
Just because Google is testing the waters of print adverts in the United States doesn't necessarily me...
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People Ditching Print Media, Spending More Time On Phones, Internet
According to research firm eMarketer, it has finally happened. U.S. Adults are officially spending more time on their smartphones than they are reading newspapers and magazines co...
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