Quantcast
 
Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]

Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]

By Chris Crum April 14, 2014

Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting business opportunities, and finding new business were among the top challenges for small business owners in the U.S. 21% …

Facebook And Google Push Mobile Ad Spend By 105% Facebook And Google Push Mobile Ad Spend By 105%

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Consumers Watching A Lot Of Long-Form Video Ads Consumers Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive …

TV Is About to Lose Its Crown to Digital Media TV Is About to Lose Its Crown to Digital Media

For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that’s the word from eMarketer, who say that in 2013, Americans will spend an average of 5 hours and 9 …

Gamers Aren't Becoming More Social Gamers Aren't Becoming More Social

Social and mobile gaming is huge. That fact can’t be disputed. What can be disputed, however, is a perception that people are increasingly playing games together. A new research study has found that to not be the case. eMarketer released …

Will Netflix Sway More People Away From Cable? Will Netflix Sway More People Away From Cable?

The Emmy nominations are out, and three Netflix original shows have earned fourteen nominations. This is a good sign for the future of high quality original online programming. We’re talking about the Emmys here, and Netflix is just getting started. …

Native Advertising Trend Has Google  Concerned Native Advertising Trend Has Google Concerned
· 16 Comments

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Japan Could Be The Next Big Facebook Market Japan Could Be The Next Big Facebook Market

In 2010, Japan’s population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on Facebook – a paltry percent that shows the worldwide giant which boasts 900+ users has …

Do Paywalls Scare Off Media Professionals? Do Paywalls Scare Off Media Professionals?
· 1 Comment

Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately disseminate information, quickly makes whatever lurks behind paywalls worthless. The only paywalls that …

Twitter Is Now Growing Way Faster Than Facebook Twitter Is Now Growing Way Faster Than Facebook
· 1

Facebook is a behemoth. But because it’s already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twitter’s growth will also slow, but will remain much higher than Facebook’s, according …

Google Reigns As Search Ad Spending Increases Google Reigns As Search Ad Spending Increases

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates …

US Advertisers Will Spend More On Online Ads Than Print Ads In 2012 US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
· 1

Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue …

People Ditching Print Media, Spending More Time On Phones, Internet People Ditching Print Media, Spending More Time On Phones, Internet
· 2

According to research firm eMarketer, it has finally happened. U.S. Adults are officially spending more time on their smartphones than they are reading newspapers and magazines combined. This year’s figures show that the average adult is spending an hour and …

Is The Twitter Focus Helping TV? Is The Twitter Focus Helping TV?

It really does seem like a match made in heaven, right? Twitter and Television. Are people sitting on their couches, watching their favorite shows, and feeling the urge to discuss it with the online community? The simple answer is yes, …

Yahoo’s Share Of Search Ad Market Expected To Sink

Yahoo CEO Carol Bartz might want to (yet again) take cover.  A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market …

Social Networking Growth Set To Peak
· 1

The double-digit growth of social networks in the U.S. are on track to reach their peak, according to a new report from eMarketer. eMarkter estimates nearly 150 million Internet users will be active on social networks at least monthly this …

Big Growth In U.S. Retail Ecommerce Sales Predicted
· 2

Companies that sell stuff online may have a rather profitable stretch of years ahead of them if a new forecast from eMarketer is to be believed.  eMarketer thinks U.S. retail ecommerce sales will climb at healthy rates through at least …