WebProNews

Mobile Marketing On The Rise?

Now here’s the kind of prediction that I like to hear: eMarketer’s John du Pre Gauntt says that “2007 was not ‘the year of mobile marketing’ that it was advertised to be, and 2008 won’t be either.” I don’t have anything against mobile marketing itself, I’m just tired of the hype. So a down-to-earth look at the future of mobile marketing is what I want. eMarketer’s key points:

Report: Online Ad Spending To Increase

The markets have been open for roughly one hour today, and at the moment, the Dow is up by about 200 points.  A new report states that online ad spending, for its part, is supposed to rise by 23 percent this year.

Report: Online Video Audience To Keep Growing

That online video will become more popular is something we all guessed.   But a new report quantifies its growth, and predicts that over half of all Americans will watch video online this year.

What Is The Russian Online Population?

What is the Internet population of Russia? It depends on if you believe comScore World Metrix who says that in September 2007 Russian Internet penetration was 12 percent with 14 million users or eMarketer who predicts Russia will have more than 40 million Internet user by the end of the year.

Search Marketing Majority Of UK Online Ad Spend

Marketers in the United Kingdom say that search marketing is the best way to generate leads. Advertisers spent 44 percent more on search during the first half of 2007 than they did during the first six months of 2006 according to eMarketer. Search marketing comprises the majority of online ad spending compared to other formats.

Social Network Ad Spending To Hit $2 Billion

In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.

Ad Frequency: MySpace vs Facebook

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook.

Young Europeans Love Their Text Messaging

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone.

Smelly Armpits Stopped With Online CPG Buys

Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed.

TV, Internet Video Continue Growth

Television viewing during the 2006-2007-television year stayed at the record levels set in the previous year, while the number of homes with Digital Video Recorders (DVRs) more than doubled according to the Nielsen Company.