All Posts Tagged Tag: ‘eMarketer’

Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

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How Top Publishers’ Social Referrals Are Divided

We recently looked at data from Shareaholic, which showed social media referral share by social network across Facebook, Pinterest, Twitter, StumbleUpon, reddit, YouTube, Google+, and LinkedIn: As you can see, the data shows that Facebook is (by far) the biggest driver of social media traffic, with Pinterest at a distant second. Furthermore, according to this, Facebook is the only one …

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Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results,” said CEO Marissa …

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Is Your Facebook Response Rate Up To Snuff?

As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their customers when they actually need something? The stats suggest that they’re not doing it enough. Perhaps this should be a …

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Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]

Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting business opportunities, and finding new business were among the top challenges for small business owners in the U.S. 21% of owners cited these (combined) as the top challenge. Behind these, but significantly lower in percentage, were government regulation, the …

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Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of “connected employees” used a computer at their work desk in Q4 2012, and 64% also used a smartphone. We can …

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Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from KPMG, which found that 47% of CFO and CIO respondents said they were increasing the capacity (either hardware or personnel) …

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Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]

Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainment is one of the top goals of executive managers. The report, based on data from CSO Insights, is visualized with some graphs created by eMarketer (even Qvidian itself links to eMarketer for the report). As you can …

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Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. According to a new report from eMarketer, global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and …

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Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive 86% jump year over year in the fourth quarter, after experiencing a 56% YoY jump the prior quarter. eMarketer shares …

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TV Is About to Lose Its Crown to Digital Media for the First Time Ever

For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that’s the word from eMarketer, who say that in 2013, Americans will spend an average of 5 hours and 9 minutes per day looking at media on digital devices. We’re talking Facebook, Twitter, YouTube, and browsing the web. That’s up …

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