There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it's one...
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion th...
In 2010, Japan's population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on Facebook - a paltry percent that sh...
Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately dissem...
Facebook is a behemoth. But because it's already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twitter's growth will also slow, but...
With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2...
According to research firm eMarketer, it has finally happened. U.S. Adults are officially spending more time on their smartphones than they are reading newspapers and magazines co...