What is it with airlines?
If they’re not breaking guitars, their pilots are missing airports, or they’re berating people that are trying to help them.
The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled "Email Monetization Strategies."
Update: VerticalResponse CEO Janine Popick has written a separate piece adding 10 more reasons.
With all of the spam out there and the increasing amount of malice that comes with it, it's easy to look at the situation and think that email must be dying. Combine the overwhelming amounts of inbox spam and the ever-increasing popularity of communication tools like Twitter and Facebook, and you may ask yourself why you even need email.
To be clear, I don't consider myself an expert on Google Wave by any stretch of the imagination, but based on what I have learned about it, these are my responses to frequently asked Google Wave questions. These are just my opinions.
We'd love to hear your opinions about Google Wave. Share them here.
Will Google Wave replace email?
Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS.
When asked to rank their preferred ways of receiving marketing messages, the majority of respondents (62%) said email was their preferred channel of communication, followed by direct mail (23%), and social media (13%). The least popular way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists.
Symantec's MessageLabs released its Intelligence Report for the month of October, and it reveals the that the spammers behind the biggest botnets – Cutwail, Rustock and Donbot – are using the upcoming major holidays and world events as the themes for their the latest spam runs. This is not particularly surprising news, but it is news that people should be aware of nevertheless.
Mozilla has introduced a new inbox program called Raindrop. They refer to it as an "exploration in messaging innovation" to "explore new ways to use Open Web technologies to create useful, compelling messaging experiences." Sounds kind of like what Google's trying to do with Google Wave from that description doesn't it? There is already talk that this may compete with it.
The Participatory Marketing Network (PMN) and Pace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.
Blogging, social networking and email newsletters all have one thing in common, they fall under the umbrella of Internet marketing.
(Coverage of the BlogWorld conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
In the session "Internet Marketing for Smart People," the panel discussed the various ways to reach an audience online.
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