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All Posts Tagged Tag: ‘Email’

LinkedIn Says It’ll Stop Sending You So Many Emails

LinkedIn Says It’ll Stop Sending You So Many Emails

Two things are true about LinkedIn emails. First, like any company that sends automated emails, there’s a way to unsubscribe and/or turn down the volume. Of course, ain’t nobody got time for that, which brings me to the second thing about LinkedIn emails – holy hell there’s a lot of them. LinkedIn knows that this is a running joke. What’s …

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Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%. Meanwhile, holiday-themed open rates jumped from 14.2% in 2013 to 15.1% in 2014. The company says the study suggests that …

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Microsoft Launches New Business Messaging App Send

Microsoft Launches New Business Messaging App Send

Microsoft just launched a new iPhone app for people to send messages to their co-workers. It’s called send, and the company says it’s designed for “in-and-out email.” The app is for people with Office 365 business and school email accounts for now, but Microsoft says it will expand support in the coming months. “While tools like text messaging and IM …

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Email Spam Rate Lowest In Over A Decade

Email Spam Rate Lowest In Over A Decade

Email spam levels have reached a twelve-year low according to research from Symantec. The company released its June Intelligence Report looking at targeted attacks and phishing, vulnerabilities, malware, mobile and social media, and of course spam. “There is good news this month on the email-based front of the threat landscape,” it says. “According to our metrics, the overall spam rate …

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Here’s What Those New Netflix Emails Look Like

Here’s What Those New Netflix Emails Look Like

As reported earlier this week, Netflix is changing the way it emails its DVD subscribers. I found this interesting because I’ve been a member for over a decade and can’t recall a time when this has changed much at all. Essentially, they’re reducing the frequency of emails by consolidating information. They also promoted separate social media accounts for the DVD …

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Netflix Alters How DVD Subscribers Get Email

Netflix Alters How DVD Subscribers Get Email

Netflix is changing the way it emails members of its DVD subscription service. Having been a member for over a decade, I can’t recall a time when this has changed much or at all. They’re going to reduce the frequency of emails by consolidating information. Here’s what the company said in an email to members: Here at Netflix we are …

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Yahoo Mail Makes It Easier To Add Images, Files & Links To Messages

Yahoo Mail Makes It Easier To Add Images, Files & Links To Messages

Google isn’t the only one that announced some email improvements on Thursday. Yahoo announced a new feature for when Yahoo Mail users are composing a message that makes it easier to find and add photos, files, GIFs, or links to their messages. “The new compose experience is simple and fun to use — simply click on the new + icon …

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Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can …

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Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google Launches ‘Paid Search Best Practices’ Email Newsletter

Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It’s called Google Best Practices, and aims to give advertisers advice on improving their campaigns. “We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many hours in the day (or …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response, but not necessarily to users’ primary accounts. The study makes use of data from over 600,000 users over the course …

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Gmail Adds New Emoji, Themes to Try to Make Email Less Boring

Gmail Adds New Emoji, Themes to Try to Make Email Less Boring

Email will never die. It’s just too important to both professional and private communication. But email isn’t that fun. Ok, email is absolutely not fun. Google is announcing a couple of Gmail improvements to make it feel “personal and fun!” – emojis and new themes. Gmail has had emoticons for a while, but they’re outdated and pretty terrible. Gmail on …

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