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Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)

By Chris Crum January 29, 2015

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. …

Email Subject Lines: Tips From The Pros Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. …

What Not To Do In Mobile Email Marketing What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

Yahoo Mail iPhone App Lets You Track Packages Yahoo Mail iPhone App Lets You Track Packages

Yahoo announced that the Yahoo Mail app on iOS will now let you track packages in the U.S. The app now includes package notifications with the latest release. The feature enables users to view and track shipped packages in the …

Email Named Most Important Tool For Work Email Named Most Important Tool For Work

Remember years ago when social media really started coming into its own, and people thought it might one day replace email? It didn’t take incredibly long to realize that would not be the case, especially when social networks like Facebook …

Microsoft Acquires Email App Provider Acompli Microsoft Acquires Email App Provider Acompli

Microsoft just announced it has acquired mobile email app provider Acompli, which currently has apps for both Android and iOS. Microsoft says the move is part of its effort to “help people accomplish more with their mobile devices,” an effort …

IBM Releases Social, Analytical Email Product IBM Releases Social, Analytical Email Product

IBM announced the launch of a new social email product called IBM Verse. It uses IBM’s analytics technologies to “get to know you,” what you think is important, and key people and groups you interact with. “And in contrast to …

Google Announces The New Gmail App Google Announces The New Gmail App

A couple weeks ago, we learned that Google would be releasing a new Gmail app for Android taking advantage of the material design concept the company has been touting with Lollipop. More interestingly, it was to support email accounts from …

Google Calendar Gets A Big Refresh On Mobile Google Calendar Gets A Big Refresh On Mobile

Google introduced a new version of the Google Calendar mobile app. It’s available for Android now, and will hit iOS soon. Have a look. “It’s designed to be a helpful assistant, so you can spend less time managing your day, …

Google Tries To Revolutionize Email Again Google Tries To Revolutionize Email Again

Ten years ago, Google revolutionized email with Gmail. It set the standard for webmail with a high capacity of free storage, its search-oriented interface, and conversational message view. It even pioneered the use of Ajax. Gmail was a huge deal …

Microsoft Gives Businesses New Way To Share Files Microsoft Gives Businesses New Way To Share Files

Microsoft announced a couple of new ways to share files with Outlook Web App (OWA) and OneDrive for Business. The features are aimed at helping people better share and collaborate with one another. In OWA, when you send an email, …

GoDaddy Buys Email Marketing Firm Mad Mimi GoDaddy Buys Email Marketing Firm Mad Mimi

GoDaddy announced on Wednesday that it has acquired email marketing company Mad Mimi, whose offerings have been geared toward small businesses. GoDaddy’s efforts of late have also been focused specifically on small businesses, so boosting its email marketing efforts for …

Google Takes Further Gmail Security Precautions Google Takes Further Gmail Security Precautions

Last week, Google announced that it started recognizing non-Latin characters in email addresses, opening up the ability for users to send and receive emails in more languages. By doing this, however, they were potentially opening the door to more spam …

Microsoft Is Scanning Email for Child Porn Too Microsoft Is Scanning Email for Child Porn Too

Google’s not the only one automatically scanning your communications for traces of child porn. A Pennsylvania man has been arrested after he attempted to send child porn via a live.com email address. The arrest came after Microsoft tipped the National …

Google Announces Unsubscribe Feature In Gmail Google Announces Unsubscribe Feature In Gmail

Earlier this year, we learned that Google was adding an unsubscribe link to the top of marketing emails. Eventually, many of us started seeing the feature in action. In fact, I’ve been seeing it for so long now, I forgot …

Over 1 Billion Online Usernames, Passwords Stolen Over 1 Billion Online Usernames, Passwords Stolen

Wow, this is a big one. A first reported by The New York Times, Hold Security discovered that a Russian crime ring has stolen 1.2 billion user name and passwords combinations and over 500 million email addresses from 420,000 websites …