All Posts Tagged Tag: ‘Email’

Gmail Adds New Emoji, Themes to Try to Make Email Less Boring

Gmail Adds New Emoji, Themes to Try to Make Email Less Boring

Email will never die. It’s just too important to both professional and private communication. But email isn’t that fun. Ok, email is absolutely not fun. Google is announcing a couple of Gmail improvements to make it feel “personal and fun!” – emojis and new themes. Gmail has had emoticons for a while, but they’re outdated and pretty terrible. Gmail on …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Go Enable Gmail’s ‘Undo Send’ Feature Right Now

Go Enable Gmail’s ‘Undo Send’ Feature Right Now

In what could be a lifesaver for many, Google has finally graduated a particularly helpful Gmail feature from Labs to primetime. Gmail on the web now has a formal “undo send” feature. So, you accidentally sent a racy email meant for your wife to your boss? Awkward. So, you just hit reply all and are about to let the whole …

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Gmail Adds Security For Yahoo & Microsoft Accounts On Android

Last year, the Gmail Android app got a major update that finally enabled users to use third-party accounts, such as those from Yahoo and Microsoft. Now, the app has taken things a step further in the right direction by adding improved security for such accounts. On Wednesday, Google announced Oauth support for Yahoo and Microsoft accounts. Here’s what they had …

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Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Popular Social Media Sites Lean On Email For User Engagement

Remember the days when it wasn’t uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it’s still a subject that comes up. These days, however, it seems like largely social-oriented services are utilizing email more than ever. A couple weeks ago, stories …

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Google Opens Inbox Email Product To All (Including Apps For Work Users)

With the annual Google I/O conference firmly underway, the announcements are flowing like water. One of those is that Inbox by Gmail is now open to everyone. The product was unveiled last fall as “the inbox that works for you”. It has been available on an invitation-only basis ever since. I had the good fortune of getting one fairly early, …

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Reddit Tries Out An Email Newsletter

Reddit just announced the launch of its first ever email newsletter. It’s called Upvoted Weekly, borrowing the name of its recently launched Upvoted podcast. It’s opt-in (double opt-in, actually) and promises subscribers the “very best of reddit’s content curated, packaged, and delivered to your inbox once a week.” “It’s free and we’ll never spam you,” says the subscription form. “We …

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Not Everyone Reads Your Emails The Same Way

We talk a lot about how to improve email campaigns, whether it be writing better subject lines, increasing signups or open rates, or adjusting frequency. What isn’t brought up quite so much is how you’re talking to email recipients in one-on-one communications. For example, have you ever considered that you may be hurting your own reputation just by not using …

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5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

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Gmail Just Got Better On Android

Google announced an update to its Gmail app for Android with some much-needed new features. Late last year, the app got an update that enabled users to add email accounts from other providers like Yahoo or Microsoft Outlook. The new update takes this a step further, and lets you put it all together in one inbox. “These days, many of …

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