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Would You Trust Google Inbox For Your Work Email?

Would You Trust Google Inbox For Your Work Email?

By Chris Crum February 23, 2015

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail for both people and businesses. It’s still unclear if that will be a mandatory change for Gmail users somewhere down the …

Jeb Bush Just Released Years of Non-Redacted Emails Jeb Bush Just Released Years of Non-Redacted Emails

In the name of transparency, former Florida Governor and likely 2016 Presidential candidate Jeb Bush just published all of his email correspondence from his tenure running the state. “In the spirit of transparency, I am posting the emails of my …

Here's How People Are Using Google's Inbox Here's How People Are Using Google's Inbox

Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It’s still available on an invitation-only basis, but Google says it’s already received over a hundred thousand pieces of feedback on the product. …

Over Half Of Emails Opened On Mobile Or Tablets Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look …

Email Won Thanksgiving Weekend [Report] Email Won Thanksgiving Weekend [Report]

Email marketing and search (both organic and paid) were the dominant marketing channels over the holiday season according to new research from Custora. The firm released its new 2014 Holiday Recap. According to that, ecommerce revenue in the U.S. was …

Email Marketing Considerations For Google Inbox Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. Right now, it’s still only available by invitation, but eventually it’s going to …

How Social Media Makes Email More Effective How Social Media Makes Email More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate …

Email Subject Lines: Tips From The Pros Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. …

What Not To Do In Mobile Email Marketing What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

Yahoo Mail iPhone App Lets You Track Packages Yahoo Mail iPhone App Lets You Track Packages

Yahoo announced that the Yahoo Mail app on iOS will now let you track packages in the U.S. The app now includes package notifications with the latest release. The feature enables users to view and track shipped packages in the …

Email Named Most Important Tool For Work Email Named Most Important Tool For Work

Remember years ago when social media really started coming into its own, and people thought it might one day replace email? It didn’t take incredibly long to realize that would not be the case, especially when social networks like Facebook …

Microsoft Acquires Email App Provider Acompli Microsoft Acquires Email App Provider Acompli

Microsoft just announced it has acquired mobile email app provider Acompli, which currently has apps for both Android and iOS. Microsoft says the move is part of its effort to “help people accomplish more with their mobile devices,” an effort …

IBM Releases Social, Analytical Email Product IBM Releases Social, Analytical Email Product

IBM announced the launch of a new social email product called IBM Verse. It uses IBM’s analytics technologies to “get to know you,” what you think is important, and key people and groups you interact with. “And in contrast to …

Google Announces The New Gmail App Google Announces The New Gmail App

A couple weeks ago, we learned that Google would be releasing a new Gmail app for Android taking advantage of the material design concept the company has been touting with Lollipop. More interestingly, it was to support email accounts from …

Google Calendar Gets A Big Refresh On Mobile Google Calendar Gets A Big Refresh On Mobile

Google introduced a new version of the Google Calendar mobile app. It’s available for Android now, and will hit iOS soon. Have a look. “It’s designed to be a helpful assistant, so you can spend less time managing your day, …

Google Tries To Revolutionize Email Again Google Tries To Revolutionize Email Again

Ten years ago, Google revolutionized email with Gmail. It set the standard for webmail with a high capacity of free storage, its search-oriented interface, and conversational message view. It even pioneered the use of Ajax. Gmail was a huge deal …