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Google Moves To Flesh Out Product Data

Smart consumers tend to want as much product information as possible, and many people delay purchases when a certain statistic isn’t available (who wants to buy a TV when there’s a chance its cord won’t reach the nearest outlet?).  So this weekend, Google revisited a deal that means shoppers will get more (and more accurate) details.

Google and Edgenet first announced an arrangement back in October.  Edgenet, a "product content collection service," was to supply Google with info provided by manufacturers in order to improve Google Product Search.