All Posts Tagged Tag: ‘earned media’

Facebook’s Cost Per Impression Rate up 41%

According to TBG Digital’s Global Facebook Advertising Report, Facebook’s average CPM, (cost per thousand impressions), is up by 41% since Q1, 2011. The study, which was validated by the University of Cambridge, also shows that Facebook saw a 192% increase in click through rates (CTR), regarding its news clients, i.e. the Washington Post, demonstrating that Twitter is no longer the …

Read More