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Why's My Free eBook For Sale On Amazon?

Well-known marketing author, Seth Godin, doesn't want you to buy his new book for sale on Amazon. First off, it's not new. Godin published it in 2005. Second, he published it as an e-book and offered it for free download on his website. So where did this $9.99 copy of Everyone's an Expert (About Something) come from? It appears to be a company called BN Publishing, which has an eBay store as well. Godin's book available in print form, distributed and promoted by Amazon, was news to him too.