All Posts Tagged Tag: ‘DoubleClick Bid Manager’

Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai. “DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and …

Read More

Google Launches DoubleClick Bid Manager, Based On Invite Media

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have been busy, as we’ve worked to take the best of Invite Media, DoubleClick, and Google to build a demand side …

Read More