U.S. adults with a primary care physician spend more time researching the latest electronic gadget or a gift for a friend than they do choosing a doctor, according to a new study released by Insider Pages and conducted by Harris Interactive.

At the same time, the majority of U.S. adults with a primary care physician wish they could find more comprehensive information about their doctors online.

Mayo Clinic said today it is launching a Center for Social Media to create broader and deeper engagement by hospitals, doctors and patients.

"Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices," said Mayo Clinic president and CEO John Noseworthy, M.D.