It has been confirmed that Google is testing displaying some quality score values to AdWords advertisers.
A study conducted by Yahoo! and comScore Networks has established that combined search and display ad campaigns deliver far better results than when used independently.
Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
Google has been quietly inviting some websites to participate in a Display Advertising Network, which will place some very profitable CPM ads from Fortune 1000 companies on a publisher's site.
Should your company upgrade to grande? The monetary value of larger flat screen monitors is well worth the return in employee productivity, as proven in a recent study conducted by Apple Computers.
Google's VP for Content Partnerships, David Eun, posted a long entry to the Official Google blog explaining the company's approach to content, and its position that Google helps content creators while respecting their rights.
The web user interface for an application can make or break a website, so following some suggestions on developing an effective UI will benefit the site publisher.
Campaign finance law will cover online political advertising, but other communication like blogs and email remains uncovered by the law.
With a goal of building the web's largest advertising network, Microsoft initiated testing with 20 global marketers to display their ads across Office Live, Windows Live, and MSN Spaces.
iEntry 10th Anniversary
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