Apple’s TV project has been renamed iTV, according to a report from Engadget, and it will run apps, much like the iPhone/iPad. Joshua Topolsky says, "it’s unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications." It will apparently cost $99, but it reportedly won’t be able to handle 1080i or 1080p video.

DirecTV and Google have entered into an ad sales partnership involving Google TV ads, the companies said today.

Under the deal, Google will become the sales representative for a broad selection of advertising inventory on several networks carried on DirecTV.

There’s just one problem with the chart below:

Clearwire Corporation has entered into a distribution agreement with DIRECTV and EchoStar Communications.

Clearwire Finds Partners

Google is brokering a deal with DirecTV for broadcast ads. (Techmeme)

Google, Yahoo, and eBay have enlisted satellite carriers EchoStar and DirecTV to help them lobby the Federal Communications Commission about keeping a close eye on how spectrum auctions are conducted. The alliance aims to put tighter reins on incumbent last mile providers of broadband access.

The last mile and who controls it has been a mounting concern among the major "network-less" players like Google, Yahoo, and eBay. The concern rises from suspicion of the telecommunications industry, and its control over chokepoints.

The DIRECTV Group announced that Mitch Stern, president and CEO of DIRECTV is leaving the company, effective today.