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Digital Advertising Alliance Articles

DAA Pulls Out Of Do Not Track Negotiations DAA Pulls Out Of Do Not Track Negotiations
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The Do Not Track negotiations that have been taking place over the last year between advertisers and consumer advocates haven’t exactly gone over too well. The two sides have found very little common ground, and obstacles threatening to destabilize the …

Advertisers’ Proposal Gets Rejected In Latest Do Not Track Negotiations Advertisers’ Proposal Gets Rejected In Latest Do Not Track Negotiations
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Earlier this year, the Do Not Track debate ran into a snag as the advertising groups and privacy proponents couldn’t even agree to disagree on a Do Not Track standard. This led to fears that the talks may just fall …

Does Anyone Actually Agree on What Do Not Track Means? Does Anyone Actually Agree on What Do Not Track Means?
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If you’ve been following issues regarding online privacy for the past year or so, you most likely have read or heard people talking about Do Not Track, the proposed utility that permits internet users to indicate to third-party data collectors …

Digital Advertising Alliance Supports Privacy Bill Of Rights Digital Advertising Alliance Supports Privacy Bill Of Rights

The CEO’s of the member organizations of the Digital Advertising Alliance have issued a statement in support of the Consumer Privacy Bill of Rights announced by the White House this morning. The DAA expressed appreciation at the administration’s acknowledgement of …