The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.

The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.

The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.

The Discovery Channel has partnered with social game company Hive Media, to develop a game based on the television show "Deadliest Catch."

The social media game is set to be released in November on Facebook.  The game will be available only in North America.

Microsoft is running its first ad campaign that simultaneously combines Internet, mobile and video game ads to promote the Discovery Channel’s fifth season of the fishing documentary "Deadliest Catch."

Microsoft says the one-day campaign with the Discovery Channel has enabled it to sell 90 percent of its advertising inventory. The advertising campaign will be on MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox Live.