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datalogix Articles

Oracle Announces Datalogix Acquisition Oracle Announces Datalogix Acquisition

Oracle announced that it’s acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 data partners. This data is used to provide ad targeting. Datalogix is already in use …

Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off
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“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars …