All Posts Tagged Tag: ‘datalogix’

Oracle Announces Datalogix Acquisition

Oracle announced that it’s acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 data partners. This data is used to provide ad targeting. Datalogix is already in use by 82 of the top 100 advertisers in the U.S. as well as 7 of the top 8 digital media …

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Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off

“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars are well spent on the network. As long as the user sees your ad, they’ll want to buy your product …

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