All Posts Tagged Tag: ‘CPC’
Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …
Google released its Q1 earnings report on Thursday, which included another quarter of decline in cost-per-click, an area which has drawn concern from shareholders and analysts since this happened last quarter. In Q4, the decline was 8%. This time it was 12% (year-over-year). There has been lot of concern with mobile in particular. People are searching with Google using mobile …
Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign’s historical conversion tracking data to automatically adjust the Max CPC bid based on the likelihood that the ad will convert.
Google says this should lead to more conversions while reducing the overall CPA. Take a look at this video:
Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google’s fell 14%, Yahoo’s fell 16%, and Microsoft’s fell 28% over a year’s time (via CNET). Essentially the study indicates that less money was spent per search ad.
Google’s been offering some great AdWords tips lately. Specifically, they recently discussed the advantages of using the broad match option and the negative keyword option. Mike McDonald also spoke with Ken Jurina of Epiar about the negative keyword option in the following interview at PubCon.
LeeAnn Prescott, EfficientFrontier’s director of research and communications and WebProNews’s favorite statistician, concurs with comScore’s recent bombshell that the number of paid clicks on Google were down in January. Wall Street’s pummeling of Google’s stock, however, was "an unnecessarily strong reaction."
Google investors are still at the table eating their losses after comScore’s report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.
Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.
(It occurs to me also that investors have been spoiled by Google’s constant growth, as even when Google grows there is disappointment that there wasn’t more growth. And flat returns now might as well be declines. Regardless, I suppose market corrections are inevitable. It just sucks if you bought in at $747 per share.)
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google’s shoulders.
Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers:
Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes good performing ads prices spike through the roof.
Online travel portal Travelzoo has unveiled a new search feature on their site called SuperSearch. This tool allows consumers to search multiple travel Web sites, including low-cost carriers.